How to Use AI in Email Marketing

AI Email Marketing Tools
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According to a recent study by Price Waterhouse Cooper (PwC), they’re estimating that artificial intelligence (AI) is expected to bring over USD 15 trillion to the global economy by 2030. Local economies might also get a boost of up to 26%. That’s huge! But let’s zoom in a bit. How about AI’s potential in the world of email marketing and tools that you can use?

The days when AI was considered a distant, abstract concept are gone. Today, AI has found its way into our daily lives through smart assistants, smart home devices, and GPS apps. In recent years, it has taken an even greater leap with language-based models that can assist you with so much more. In this article, we will uncover how to sneak AI into your next email marketing campaign and make it more effective than ever.

Perfecting Emails with AI

Perhaps the most common use of generative AI nowadays is in content creation. About a year since its debut, ChatGPT boasts a weekly user base of 100 million, as revealed by OpenAI’s CEO, Sam Altman. AI has advanced to the point that it can generate not only text but also image outputs. The emails it helps create can serve various purposes, ranging from marketing campaigns and newsletters to business communication. So, why work harder when you can work smarter?

When asking a language model to create an effective e-mail, don’t forget to include the following details:

  • the purpose of the email,
  • target audience,
  • key message,
  • any specific information you want to include,
  • tone & style of the email.

Needless to say, the email still requires a thorough check for errors and necessary changes. Naturally, this task that can only be done by a human.

Additionally, if you don’t want the AI to write the whole email, it can still help by giving you ideas, suggesting words, creating catchy subject lines, and guiding how to structure your email.

💡 Pro tip: Popular email marketing platforms like ActiveCampaign, Hubspot, or Mailchimp come with built-in AI content assistants, making content creation a breeze.

Refine Your Grammar with AI

Even companies with a casual and “fun” communication style strive to project professionalism and credibility. Ensuring correct grammar in email communication with customers is important for clarity and easy understanding. This helps avoid misunderstandings, keeps customer relationships safe, and makes sure campaigns work well. Not to mention it also helps you avoid spam filters.

AI writing tools like Grammarly can help you refine grammar, spelling, and style. Consequently, these tools are perfect for anyone seeking improved content quality and professionalism.

Moreover, there are AI paraphrisizing tools like QuillBot that can rephrase and generate alternative versions of text for free.

The best part? Many of them offer powerful free versions.

AI-Enhanced Email Marketing Personalization

AI-driven personalization in email marketing tools is an advanced form of customization that goes beyond basic token-based personalization, such as using a recipient’s name. These tools specifically customize email content and campaigns based on individual user preferences, behaviors, and interactions, offering a more nuanced and targeted approach.

This includes features like using machine learning to optimize the timing of email sends, customizing email content according to subscriber preferences, or even recommend related products in emails to enhance cross-selling opportunitities.

Nowadays, there is no shortage of email marketing platforms to choose from. There are many user-friendly and powerful platforms like ActiveCampaign, Mailchimp, HubSpot, Sendinblue, or Campaign Monitor, which use AI-powered personalization to elevate your email marketing efforts.

AI-Powered Language Translation

Targeting a diverse or international market in your campaigns and seeking assistance in crafting multilingual and culturally relevant content? No worries – AI has got your back.

When you want to use language AI model for language translation, simply provide a clear and concise input. First, specify the target language you want the text to be translated into. If you have a longer text, break it down into smaller sentences or phrases to maintain clarity. If there are any ambiguous terms, offer additional context for accurate translation. After receiving the translation, review the output for accuracy and coherence, and feel free to ask for clarification or provide more context if needed.

For example, you can say, “Translate the following English text to French: [insert text].”

AI-Driven Automation in Email Marketing

Using AI-powered automation makes email marketing easier. No more boring manual tasks or wasted time. Above all, AI not only makes things more efficient but also gives you more time for creative work. This powerful change helps businesses be more productive and handle tasks that used to be hard with no trouble.

For example, AI-driven A/B testing lets marketers easily create and send various email versions, analyzing subject lines, content, and CTAs. This data-driven method helps find the best strategies to boost open rates, clicks, and conversions.

Additionally, AI automation can help with lead scoring, sorting leads based on their interaction with email campaigns. AI algorithms study user actions and buying history, giving scores to show their potential value. This approach lets you concentrate on the most promising leads, improving conversion rates and ROI.

Final Thoughts

Email marketing remains a potent tool for connecting with customers, nurturing leads, and driving conversions. Furthermore, there are lots AI email marketing tools tools to choose from. Consequently, using AI in email marketing offers numerous opportunities to enhance campaigns and achieve great success.

By taking advantage of AI’s capabilities in data analysis, automation, and personalization, marketers can create compelling email campaigns. This ensures higher open rates, click-through rates, and conversions. From personalized subject lines to audience segmentation and content optimization, AI makes sure to help you create emails that yield results.

In conclusion, AI is more than a trend; it’s a crucial tool for modern email marketers looking to elevate their campaigns and achieve success. As AI technology continues to improve, we anticipate even more innovative ways to use AI to enhance email marketing further. This promises more effective audience reach and better results for everyone.

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Ross Jenkins

Ross Jenkins

Ross Jenkins is the founder of DigitalME and is an ActiveCampaign Certified Consultant. He is ranked #1 on UpWork for his proficiency in digital marketing. DigitalME offers targeted digital solutions and is perfect for anyone who wants to increase leads, sales, and productivity through automation.