Why Hiring A Freelancer Can Massively Help Your Business

Why hiring a freelancer can massively help your business
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Are you thinking of hiring a freelancer for your business?

If you do It might be the best business decision you have ever taken. Let me tell you why.

During the pandemic, there have been many ways businesses have been reshaping in order to persevere. Especially businesses that depend on physical locations to operate, the start of the pandemic was a massive blow

Their source of income was affected by the mobility restrictions and the fear their customers had of being infected. They had to send part of their employees home and translate part of their labor to the digital sphere. Unfortunately, thousands of small businesses went bankrupt. And millions of people lost their jobs because of this. 

This situation led some businesses to seek new paths and take opportunities to reinvent themselves. And some of them found a gold mine in freelancing. And it is a gold mine: You can find high-talent providing world-class services that can increase your business ROI overnight. If you know where to find the right talent and which parts of your business can rely on them (freelancers), the benefit-cost ratio is enormous.

Here are some of the benefits that hiring a freelancer can bring your business:

1. Saving expenses

A freelancer provides their services as an independent contractor, which means they don’t work as part of your business but from the outside. This is great if you consider the expenses and payroll taxes involved in having employees: Health insurance, social security, compensations, unemployment insurance, office space, equipment, etc. Freelancers save you all of these as they have to mind all of the expenses and taxes by themselves. Of course, they consider these to set their rates but it’s not the same as if you were covering the total of them.

2. Specialized talent

Freelancers tend to be more specialized than traditional employees since specialization helps them get more than one job at the same time and jobs that can be done in the short term. For example, if your business requires a specific task in a specific area such as running Facebook ads, you could hire a freelancer whose only labor is to manage and create the ads. This without needing to hire a digital marketer whose focus is more general. In fact, it’s a good idea for small businesses to hire specialized freelancers that are in charge of essential specific tasks of your business operations.

3. More experience

You can bring more experience to your business by hiring a freelancer. For the same reason that freelancers are more specialized, they have more experience as they have done the same job over and over again and for multiple clients. And some of them have probably worked for large companies in the same industry. You can also expect them to be more goal-focused since their only objective is to deliver the tasks for what they’re being paid for.

4. Easiness of hiring

The process of hiring a freelancer is much easier than the process of hiring an employee. There are many platforms on which you can hire freelancers and buy their services. For example, Upwork is a platform where you can post the requirements for your job: You simply post your job or project and you’ll start getting dozens of proposals from freelancers eager to complete it. Fiverr is another great platform, but is different than Upwork in that freelancers offer their services at a set price, so you search for their services instead of posting your job/project.

5. Choice

You have a better chance of choosing the right talent for your business by hiring freelancers, especially if you use a digital platform like Upwork. You’ll receive proposals from multiple countries across the world and you’ll have the opportunity to check on their resume and client history to see if they are the right fit for your business. Even if the job you require requires being able to meet you in person, you’ll be able to find freelancers near your location.

6.- International

If your business requires professionals who master a different language or have dealt with clients abroad, you can cover this by hiring a freelancer. There are many freelancers that speak more than 1 language precisely to increase their clients base. They even have traveled to different countries and understand slang words which will make it easier to achieve your result.

7. Can be temporary

You don’t need to hire freelancers on a long-term contract if you don’t need to. Freelancers know about this and some of them craft their services so you can pay for their services on demand using platforms like Fiverr. You can also choose to hire in a short term. This is great for businesses that can’t afford to pay monthly or that need a one-time job done.

This is how hiring freelancers can massively help your business. This is a path that many entrepreneurs follow when they don’t have financing from venture capital or they need to save for other aspects of their business: They outsource essential tasks of their business that don’t require a permanent job position and this allows them to become profitable without spending thousands of dollars. It also has been the salvation of many businesses during the pandemic.

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Ross Jenkins

Ross Jenkins

Ross Jenkins is the founder of DigitalME and is an ActiveCampaign Certified Consultant. He is ranked #1 on UpWork for his proficiency in digital marketing. DigitalME offers targeted digital solutions and is perfect for anyone who wants to increase leads, sales, and productivity through automation.