Despite the rise of social media, email marketing continues to be one of the most used strategies with a high ROI percentage. It’s highly effective because you can turn prospects into clients and clients into loyal fans.
But, like with other marketing strategies, if you’re not careful, it can quickly become time-consuming and expensive.
In this post, I’ll share some of the best ways to optimize your marketing efforts.
Create a Marketing Plan
If you want to save time, you must commit to a marketing plan. Emailing your contacts without a strategy will not bring effective results.. This will get you organized and focused on your mission. If you stick to a plan, the ideas will flow, and you will be sending emails with the content you want to send out to your contacts on a regular basis.
Committing to a plan will save you time and money and will impact your conversion rates. When you have a defined strategy, you can also make adjustments along the way as needed.
Choose the Right Email Marketing Tools
There are many platforms out there that can help you get organized when sending emails. Choosing the right one is the first step.
I personally use ActiveCampaign because they have great features that work for our team. It is, hands down, one of the most powerful and easy to use platform.
ActiveCampaign makes it simple to execute email marketing automation while offering detailed reporting, excellent deliverability, and free migrations from other platforms. So if you’re searching for automation that will save you time and money, this is the tool for you.
Marketing Automation
Marketing automation is the practice of completing repetitive marketing tasks through software. By automating these tasks, marketers save time and effort and enable them to send the message to the right user at the right time.
Automation increases efficiency and frees time that can be spent on other activities, such as marketing strategy. You can use these processes to take care of lead nurturing, scheduling, analytics, or any other task that requires human involvement.
Automation will improve productivity, and your team will be able to focus on core tasks. If you remove the drain of repetitive tasks, you will save time and see more returns.
Build your Email List
Unlike social media, where your account may be deleted or suspended at any time, you own your email list. Therefore, no one can take it away from you.
One of the most used strategies to build your email list is to include an “opt-in” form on your website, but there are other ways to attract new subscribers.
Other tactics include adding a link to a landing page in your social media platforms, adding a call to action button on your Facebook page, or effective lead magnets (e.g., ebooks, webinars, online events, etc.).
Once you identify which strategy works best for your target market, you can implement and build your subscriber list from there.
Personalization with a CRM
Companies use CRM (Customer Relations Management) software to track the following:
- Sales and promotions
- Record customer data
- Customer approval
- Follow-ups
Collecting customer data allows you to reach your target market. It provides you with statistics on your customers’ past purchases, what they are currently browsing, as well as essential information, such as age group, gender, and location.
This tool will ensure that your digital campaign targets genuinely interested customers and will save you the time of launching a campaign, hoping it will reach your intended customer.
I also recommend ActiveCampaign for all marketers that require a good connection between sales teams and customers, with less effort and time investment. As I mentioned above, ActiveCampaign’s most important feature is its marketing automations, which reduces significantly the time spent on each lead.
The level of automation offered by ActiveCampaign is one of the best in the market, making sure you don’t miss any aspect of the customer lifecycle, and sales teams report increasing productivity due to this feature.
Consider outsourcing.
If you are the only person in charge of doing email marketing, outsourcing is a huge time-saver. Delegating these tasks to freelancers that have the talent and skills will free your time and resources.
Sometimes you will need to do it entirely in-house, while other times you will find value in outsourcing their email marketing efforts. I would suggest finding a balance and perhaps use a combination of both.
UpWork is a platform where you can find a lot of high skilled freelancers at affordable prices. You can hire them to handle your email marketing content, development, image edit, or create mobile-friendly layouts.
Final Takeaway
An effective email marketing campaign is an excellent strategy for your marketing goals. Even though it can seem daunting to undertake the creation, execution, and management of an email campaign, you should know there are tools and software that will free up your time for other tasks.
I suggest you follow these time-saving tips to optimize email marketing. If you are focused and disciplined, you will definitely see an increase in productivity and measurable results.
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Ross Jenkins
Ross Jenkins is the founder of DigitalME and is an ActiveCampaign Certified Consultant. He is ranked #1 on UpWork for his proficiency in digital marketing. DigitalME offers targeted digital solutions and is perfect for anyone who wants to increase leads, sales, and productivity through automation.