Emojis are here to stay. As more and more people use them, you can use them to your advantage. However, when deciding whether to use emojis in emails or not, it’s best to assess your brand and audience.
When used deliberately, emojis can boost your open rate, CTRs, and sales. On the other hand, emojis can backfire and make your message seem less valuable. So make sure to use them wisely!