ActiveCampaign is loaded with powerful features, but there’s a good chance you aren’t tapping into some of its most valuable tools. These overlooked features can automate your workload, boost audience engagement, and enhance your marketing results without adding extra stress.
So, if you’re looking to squeeze every drop of potential from your email campaigns and automations, now’s the time to see what you’ve been missing.
Get More Out of ActiveCampaign: What You Need to Know First
You should know that ActiveCampaign goes beyond being a simple email marketing tool—it’s a powerhouse built around automation and personalization. But truth be told, a lot of users don’t take full advantage, missing out on some really game-changing features that could make their outreach more precise, engaging, and effortless.
Besides, if all you’re doing is sending out basic emails and using run-of-the-mill automations, you’re not seeing ActiveCampaign’s full potential. This platform has specialized tools that help you send exactly the right message to exactly the right people at exactly the right time, all while keeping your workload in check.
Getting to know these features isn’t just about learning a bunch of cool tricks, it’s about working smarter in your marketing. Whether you’re timing emails to land when recipients are most active or leveraging automated follow-ups based on how they interact with your messages, these tools keep you steps ahead.
In the coming sections, we’ll highlight five under-the-radar ActiveCampaign features that can lift your engagement rates, drive more conversions, and simplify your email marketing workflow. Let’s get started!
1. Predictive Sending: Deliver Emails at the Perfect Time for Maximum Engagement
Timing can make or break an email campaign. If you send messages when subscribers aren’t checking their inbox, they’ll likely get buried. Predictive Sending in ActiveCampaign ensures your emails land at the perfect moment—when people are most likely to open them.
And that perfect moment isn’t the same for everyone. Some people check emails first thing in the morning, while others read them late at night. Using CRM data and past behavior, Predictive Sending analyzes past behavior to determine when each subscriber is most engaged.
More engagement means better results. Instead of sending emails based on guesswork, this feature automatically adjusts delivery times for each contact. The result? Higher open rates, better click-through rates, and fewer emails lost in crowded inboxes.
When emails reach people at the right time, they feel more relevant. Subscribers are more likely to read, click, and take action. With Predictive Sending, you let data do the work—ensuring your messages never go unnoticed.
2. Site Tracking: Turn Website Visitor Data into Personalized Email Campaigns
Most visitors leave your website without taking action. But what if you could follow up based on what caught their attention? Site Tracking in ActiveCampaign helps you turn anonymous clicks into targeted, personalized email campaigns.
Say a visitor spends time on your pricing page but doesn’t sign up. Instead of hoping they return, Site Tracking triggers an email addressing common concerns or offering a limited-time discount—just when they need it most.
When emails match what people actually care about, engagement skyrockets. A visitor checking out multiple blog posts about a service might receive an invite to a free webinar, making the next step feel natural instead of random.
This isn’t just automation—it’s smarter marketing. With Site Tracking, you stop guessing and start sending emails that feel personal, timely, and relevant. The result? More clicks, more conversions, and stronger customer relationships.
3. Split Automations: A/B Test Your Automated Workflows for Optimal Performance
Ever wonder if a different email subject, timing, or follow-up would get better results? Split Automations in ActiveCampaign let you test multiple workflow paths, so you can stop guessing and start optimizing your marketing automatically.
Let’s say you’re unsure whether to send a follow-up email after one day or three. With Split Automations, you can test both. ActiveCampaign tracks the results and automatically sends more people down the path that works best.
This means better decisions without manual work. If one version of your automation leads to higher open rates or faster conversions, your workflow adapts in real time—ensuring every contact gets the most effective experience.
And when every step is optimized, engagement grows. Emails feel more natural, timing is spot-on, and results improve without constant tweaking. Split Automations help you refine your strategy, turning small changes into big wins.
4. Automated SMS Marketing: Boost Engagement with Multi-Channel Messaging
People check their phones all day, but they don’t always open emails. That’s why Automated SMS Marketing in ActiveCampaign is a game-changer. It delivers quick, direct messages that grab attention—no inbox clutter, no waiting.
A flash sale email might go unread, but a quick text? That’s hard to ignore.
Imagine sending a “Last chance! 20% off ends in 2 hours” SMS. That little nudge can be the difference between a lost sale and a conversion. Timing is everything.
While emails can sit unopened for hours, texts have a 90% open rate within minutes. Whether it’s a cart reminder, a time-sensitive update, or an event notification, SMS ensures your message gets seen when it matters most.
And when messages are seen, customers take action. Pairing SMS with email creates a seamless experience that keeps them engaged. With Automated SMS Marketing, you reach your audience at the right time, on the right platform—without adding extra work.
5. Lead Scoring: Prioritize High-Intent Prospects and Maximize Conversions
Pursuing every single lead is a waste of time. Some prospects are ready to buy while others are just exploring. ActiveCampaign’s Lead Scoring system assigns points based on engagement, so you can easily spot who deserves your attention.
That attention is key. Every click, email open, or visit to your pricing page bumps up a lead’s score. A high score tells you they’re seriously interested, while a lower score means they might need more time before taking the plunge.
This allows for smarter follow-ups. A high-scoring lead can get a personal call from sales, while a lower-scoring contact stays in an automated nurture sequence. Instead of sending the same message to everyone, you engage prospects based on their actual interest.
When you focus on the right leads, conversions improve. You’re no longer guessing who might buy—you know. Lead Scoring ensures that your time and effort go toward high-value opportunities, helping you close deals faster and more efficiently.
5. Steps to Implement These Features and Obtain Results
Having powerful tools is one thing—using them effectively is another. ActiveCampaign’s advanced features can transform your marketing, but only if they’re set up the right way. Follow these five steps to start seeing real engagement and better conversions.
1. Track Website Visitors to Send Smarter Emails: Turn on Site Tracking in your settings and add the code to your website. This helps track what pages visitors explore. If someone checks out a product but doesn’t buy, trigger an email with a discount or helpful content.
2. Set Up 1:1 Email Automation for Personalized Follow-Ups: Connect your CRM and create email automations that respond to customer actions. If a lead books a demo, send a tailored email with relevant resources.
3. Use Split Automations to A/B Test Workflows: Not sure when to send a follow-up? Use Split Automations to test different email timing or messages. ActiveCampaign will track results and automatically send more leads down the best-performing path.
4. Integrate Automated SMS to Reach Customers Faster: Emails get lost, but texts get read. Set up Automated SMS for abandoned carts, appointment reminders, or limited-time offers. A simple “Your cart is waiting! Complete your order now” text can drive fast action.
5. Create a Lead Scoring System to Spot Hot Prospects: Assign points to key actions like opening emails, clicking links, or visiting pricing pages. And when a lead hits your threshold, alert your sales team or shift them into a priority follow-up stream.
With these features in sync, your email marketing becomes smoother, more personalized, and converts more effectively. Implement them, let automation handle the workload, and see your engagement and sales grow.
Final Thoughts on How Using These Features Can Elevate Your Marketing
Real marketing isn’t merely about sending emails—it’s about reaching people with the right message at the right moment. ActiveCampaign helps you achieve that by making your outreach more personal while cutting down on effort.
And when your marketing feels personal, people respond. With better targeting, automated follow-ups, and multi-channel messaging, your marketing works smarter, not harder. Start implementing these tools today and watch your engagement, conversions, and customer relationships grow.
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Ross Jenkins
Ross Jenkins is the founder of DigitalME and is an ActiveCampaign Certified Consultant. He is ranked #1 on UpWork for his proficiency in digital marketing. DigitalME offers targeted digital solutions and is perfect for anyone who wants to increase leads, sales, and productivity through automation.