If you’re looking into taking your business to digital, then you probably have come across customer relationship management (a.k.a CRMs). You’ve probably learned how they can make your work a lot easier.
When it comes to CRMs, HubSpot is one of the best platforms that come to my mind.
I frequently recommend HubSpot because it has a rich library of tools over other CRMs.
There are many forerunning CRM platforms in the market, each has features unique from another. HubSpot is among the high-caliber CRM tool available, but is it for you?
HubSpot Features
News flash: making money off your online business is NOT easy.
It’s only when your customers are happy and satisfied with their journey you will start making bucks.
There’s a lot of processes involved in making sure your customers glide their way to checkout. Inefficiencies in those processes result in rough and negative customer experience. When that happens, your prospects and customers either drift away or spread their dissatisfaction toward your business.
HubSpot ensures that you’ve got all the tools you need to provide your buyers with a top-tier experience.
Easy to Use Website Builder
I’ve once read that running a business without a website is like skydiving without a parachute. If you don’t have a website yet, you’re missing a massive amount of opportunities.
The analysts from Profitworks say that 93% of business decisions start with a search engine search. That means if you don’t have a website, you’re only running your business to a teenie tiny 7% of your market.
HubSpot provides all the tools you need to design, build, host, and manage a website. And they make everything easy, or at least, uncomplicated. Website building with HubSpot is basically just a drag-and-drop.
Plus, the HubSpot website builder makes adding personalized content fast, seamless, and optimized for mobile. A website beams your brand, and it serves as your buyers’ gateway to know more about what you have to offer. Likewise, a website lets you attract leads and build a community.
Once you have your website up and running, HubSpot sends a report of your site’s performance, alerting you of the things that need improvement to up your performance in search engines.
One Place for All Your Marketing Needs
How do you grow your customer base?
Provide solutions, improve your product, and deliver exceptional customer service.
But that’s just the tip of the iceberg.
There’s so much that goes into factor when expanding your customer base.
While using lead generation tactics is effective (sharing valuable and informative content, social media engagement, SEO, etc.), the best way to grow your number of buyers is by nurturing the ones you already have.
It’s amazing how a well-nurtured plant can turn into a rainforest. The same goes for nurturing your buyers. Positive feedback and reviews go a long way.
HubSpot provides all the essential tools you need to convert your prospects into buyers and nurture them. We’re talking about email marketing, conversational bots, forms, call-to-actions, live chat, marketing automation, and smart content, to name a few.
These tools make it easier for your buyers to contact you should they need assistance or have questions regarding your products or services.
Clean, Easy to Navigate Interface
Did your company meet quota? Has your team been productive? How did your outreach campaign go?
HubSpot offers a robust suite of tools so you can streamline your outreach campaigns. With HubSpot, you can build email sequences, track emails and notifications, and automate tasksーthese mean you get to spend less time on operational tasks.
If you know me, you know how I emphasize how crucial personalization is when nurturing your customers. Personalized content is key to building a long-term relationship with your buyers. And what better way to connect with them than a customized video?
HubSpot also allows you to measure your team and evaluate performance. All your team’s sales pipeline, productivity, and performance are detailed on a clean, easy-to-view dashboard.
You can connect with your prospects through personalized videos that you can create directly from HubSpot. From there, you can keep track of their performance.
User-Friendly and Accessible Customer Service Tools
Arm your team with the communication tools they need to provide your buyers with a remarkable post-sale experience. Connect with your buyers and support them through ticketing, live chat, or email.
Customers who have questions about your offerings are highly likely to engage with your customer service team via live chat.
According to CrazyEgg, 41% of people expect websites to offer live chat, and that 38% of consumers are more likely to purchase on a website with a live chat feature.
HubSpot provides a universal inbox that provides your entire team one place to view, manage, assign, or reply to customer conversation, no matter the channel the message came from.
Another thing, each of your customer’s contact record is embedded right inside the inbox, so your team can always craft helpful and valuable responses.
Another thing, each of your customer’s contact record is embedded right inside the inbox, so your team can always craft helpful and valuable responses.
Final Takeaway
These are just a few of the reasons why we chose to be HubSpot’s certified partner. We highly recommend this CRM tool for every business ー big or small. My team and I have been working with HubSpot for over five years. If you think you need HubSpot to run your business, contact us, and see how we can help.
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Ross Jenkins
Ross Jenkins is the founder of DigitalME and is an ActiveCampaign Certified Consultant. He is ranked #1 on UpWork for his proficiency in digital marketing. DigitalME offers targeted digital solutions and is perfect for anyone who wants to increase leads, sales, and productivity through automation.