The end of August 2024 not only marks the conclusion of summer but also brings a host of new updates from ActiveCampaign, designed to enhance your email marketing campaigns. From a new AI image generator to an integration with OneSignal, here’s a rundown of the latest features in ActiveCampaign.
ActiveCampaign Update: Focused on Campaign Management Improvements
ACHQ: Pushdown Campaign Experience Update
This ActiveCampaign update changes the old multi-step process into a simple single-page layout. Consequently, creating and managing pushdown campaigns is now easier. In fact, you can now see all the information you need at once, which reduces clicks and saves time. Since the new layout is organized logically and smart popups help guide you through the process, it’s also more user-friendly.
The updated design looks fresh and is easy to use, keeping up with modern design standards. All the powerful features you rely on—like segmentation and scheduling—are still available, but now they’re easier to access.
Overall, this update simplifies campaign creation, allowing you to set up and manage everything from one place, thus saving you time and effort.
| Feature | Availability |
|---|---|
| Pushdown Campaign Experience Update | Automatically available to all ActiveCampaignHQ users |
Updates to CX App Automation actions
ActiveCampaign has upgraded its CX app actions to make personalization in marketing easier. With this update, apps like Slack and Postmark can now easily access data from Accounts, Deals, Ecommerce, and Custom Objects. Consequently, this means marketers can use more data points to create more targeted and relevant messages for their customers.
Moreover, the update also simplifies workflows by allowing different data sources to be integrated directly into marketing processes. In fact, there’s now no need to manually pull data. As a result, it saves time and reduces errors, making marketing efforts more efficient and effective.
ActiveCampaign Update: Focused on Automation Action Enhancements
Action Updates: Sub/Unsub, Add/Remove Tag, Math
Another exciting update from ActiveCampaign this August 2024 includes improvements to several automation actions, such as Subscribe & Unsubscribe from List, Add & Remove Tag, and Perform Math, resulting in easier usability. Overall, you can now set up these actions more quickly and automate your marketing easily.
For the Subscribe & Unsubscribe from List action, you can now see all your lists in one menu. Therefore, it’s easier to choose the right one without scrolling. Furthermore, the Add & Remove Tag action has a better search feature to help you find tags quickly. Additionally, the Perform Math action now has a simpler setup process, making it easier to access all Contact and Deal fields.
SMS Automation Action Improvements
The “Send SMS” automation action was improved to make it easier and more intuitive to use.
The new personalization experience includes chip-based tags that make editing easier and allow for quick access with type-ahead functionality. For example, users can quickly find and select tags without hassle. What’s more, you have complete access to the full set of tags for Contacts, Deals, Accounts, and Custom Objects.
In addition, the design has also been updated to make navigation easier and the setup process more visually appealing. Lastly, users can also now preview their SMS messages to see how they will look to their contacts. All in all, this helps users create better messages and improve communication overall.
| SMS Availability | Plans |
|---|---|
| Marketing | Plus, Professional, Enterprise |
| Sales | Plus, Professional, Enterprise |
Labels Management Update
A good labeling system makes it easy for users to quickly find the information they need, which in turn saves time. Additionally, when labels are organized clearly, it helps teams work better and focus on important tasks that lead to success. Ultimately, that’s exactly what this update is all about.
ActiveCampaign has introduced new features to make label management easier. First, Global Label Management allows all users to add, edit, and delete labels consistently, streamlining the process. Second, the Dedicated Labels Page provides a central location for managing all your labels, so you don’t have to search for them. Third, the User Group Labels feature enables you to turn updates on or off, giving you the flexibility to test new features and make changes before fully committing to them.
| Feature | Availability |
|---|---|
| Global Label Management | Accessible to all customers |
| Label Management Page | Available for Plus, Pro, and Enterprise customers |
Automation Canvas Enhancements
One of the most important ActiveCampaign August 2024 updates is Automation Canvas Enhancements. Specifically, this enhancement strives to make automation canvas easier to use while also helping it load faster.
One new feature is the automation minimap, which gives you a quick view of your entire workflow and how everything connects. In addition, you can now use zoom controls to adjust your view, allowing you to focus on specific parts or see the whole picture. Moreover, the “Fit to Screen” option helps you see your entire automation at once. Sharing and reviewing your workflows is now easier, as it is possible to download your automation as a PNG file. They’ve also improved the “Go To” actions to make directing the flow of the automations more intuitive. Additionally, the new automatic end automation indicator saves you time by removing the need to add an end action manually.
With a fresh design that keeps the powerful features you need, the updated automation builder not only makes creating and managing even complex workflows smoother but also faster.
| Feature | Availability |
|---|---|
| Enhanced Automation Canvas | Available on all plans |
ActiveCampaign Update: Focused on Creative Tools
New AI Image Generator
Since the Generative AI Boom in the 2020s, an increasing number of apps are using AI to automate tasks, thereby making processes faster and easier. In turn, this not only helps people save time and improve efficiency but also leads to better results. As a result, many businesses are adopting AI tools in their workflows.
Most people dislike searching for images and worrying about copyright issues because it consumes valuable time and adds unnecessary stress to their creative process. This is especially true for content creation. Fortunately, this ActiveCampaign update allows you to create beautiful custom images directly within the email designer. Hence, saving you time and ensuring your visuals match your email and brand. Moreover, images are generated in just a few seconds, and you can choose the style that best fits your needs!
| Plan | Monthly Image Limit |
|---|---|
| Plus | 20 images/month |
| Pro | 50 images/month |
| Enterprise | 100 images/month |
New OneSignal Integration
With this ActiveCampaign update, you can automate alerts for web visitors through the new Web Push Notification Action Trigger. Additionally, you can reach users on their phones with the Mobile Push Notification Action Trigger. Consequently, this can improve customer engagement, increase conversions, and ultimately drive more sales.
Setting up your notifications has never been easier. Among the many improvements, you can now quickly create both web and mobile push messages within your workflows. Furthermore, you can also use ready-made OneSignal templates or create your own messages from scratch, and personalize notifications with details about your contacts, deals, and accounts.
| Feature Name | Availability |
|---|---|
| Integration with OneSignal | Available for all ActiveCampaign plans |
Bottom Line: ActiveCampaign’s Latest Updates
In conclusion, ActiveCampaign’s latest updates bring a wealth of features aimed at improving marketing efficiency and making it easier to connect with your audience. By saving you time and simplifying processes, these updates allow you to focus on what truly matters—growing your business.
Don’t miss out on these powerful features. We know that trying new tools can feel daunting, but you can easily explore them by signing up for a free, risk-free trial of ActiveCampaign today.
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Ross Jenkins
Ross Jenkins is the founder of DigitalME and is an ActiveCampaign Certified Consultant. He is ranked #1 on UpWork for his proficiency in digital marketing. DigitalME offers targeted digital solutions and is perfect for anyone who wants to increase leads, sales, and productivity through automation.