How to become Top Rated in Upwork

become Top Rated Freelancer in Upwork
Share on facebook
Share on twitter
Share on linkedin

 

I have been with Upwork for more than three years now, and may I just say; joining its pool of more than 12 million freelancers was life changing for me.  I was recently ranked number 1 in Upwork and the platform is still as strong as ever.

If you would ask me how I think Upwork remains the world’s top work marketplace, I would say that it is because it preserves its reputation of being a professional and secure marketplace that clients, freelancers, and agencies can trust. 

Upwork has a strategy to ensure that only the most credible freelancers are matched with their clients.  In the said system, Upwork identifies and highlights expert talents and agencies. After that, they will assign badges according to the feedback they have received from their former clients.  

These badges, from the lowest rank to the highest, are Rising Talent, Top Rated, Top Rated Plus, and Expert Vetted.  The higher your rank is, the easier you will find great clients.  

Having a higher rank will let your prospective clients know that you have undergone a rigorous screening process with experts in your field.  It will also inform them that you have stellar reviews and are considered proficient in your field. 

That way, you will easily get more jobs because clients trust talent that has successfully delivered great results on Upwork. So whether you’re a new or a veteran freelancer or agency to Upwork, it is a good idea to aim for the said badges.  This is especially true if you want to stand out and win the work you are eyeing. 

In this post, I will share with you why you have to strive to become Top Rated in Upwork and how you can go about earning the badge.

But first, what specifically is a Top Rated rank?

Top Rated rank highlights freelancers and agencies who have built a strong reputation on Upwork by always getting positive feedback from their clients. They represent the top 10% of talent on Upwork.  They work across experience levels and in all categories around the world.

What will you get if you become Top Rated in Upwork?

As a Top Rated freelancer or agency, you’ll have a dedicated badge on your freelancer, agency, or agency member’s profile and proposals.  That badge will be visible to all clients. Aside from that, you’ll also get the following benefits:  

  • Your fees will be reduced (starting at 10%) on Featured Jobs

  • You will have more control over your Job Success Score

  • Talent Specialists will match you with very good clients.  You will be invited to submit proposals to jobs assisted by Talent Specialists.

  • Also, because the badge is a sort of verification of your freelancing skills (how good you are with clients who consistently give 5-star reviews) you will get a lot of direct invitations too.

  • Our Job Digest email to make it easier for you to find jobs that are a great match

  • You will experience faster payments on hourly contracts

  • You will be entitled to premium customer support, including phone and chat.

  • You will be more efficient in getting projects started.  If your niche is right, you can reduce the number of proposals you send. This is probably the biggest practical benefit you will get.

Note: If your agency members have enough history to have a Job Success Score, their badge will display as a Top Rated badge. However, if they do not yet have enough history, it will be a Rising Talent badge as long as their profiles are at least 60% complete.

How can you become Top Rated in Upwork?

You can earn a Top Rated badge by cultivating an extraordinary reputation on Upwork. To do that, you must have a history of successful transactions with multiple clients.  You must meet your clients’ expectations and contribute to a safe and vibrant marketplace.  

Also, do not forget to track your Job Success Score and 12-month earnings which you can find on your My Stats page.

Here are the criteria to become Top Rated in Upwork:

A. For Freelancers

  • A current Job Success Score of 90% or higher

  • The first hire on Upwork was more than 90 days ago

  • Maintained Rising Talent status or a Job Success Score of at least 90% for at least 13 of the last 16 weeks

  • A 100% complete profile  (90% for those who brought their profiles over from Elance)

  • 12-month earnings of at least $1,000

  • Up-to-date availability (if unavailable now, set a date estimate)

  • An account in good standing with no recent account holds

  • Activity on the platform (proposal, accepted invitation, or earnings) in the past 90 days

B. For Agencies (2+ team members)

  • An agency Job Success Score of 90% or higher

  • An agency owner Job Success Score of 90% or higher (or none earned yet)

  • Maintained agency Rising Talent status or an agency Job Success Score of at least 90% for at least 13 of the last 16 weeks

  • A 100% complete agency owner profile with photo

  • An agency profile with a logo, overview, and services offered

  • Each agency member’s profile is at least 60% complete on average (50% for those who brought their profiles over from Elance)

  • 12-month agency earnings of at least $10,000

  • Up-to-date availability (if unavailable now, set a date estimate)

  • An account in good standing with no recent account holds (including yourself, your agency, and all agency members including agency owners)

  • Activity on the platform (proposal, accepted invitation, or earnings) in the past 90 days

Note: The freelancers’ and the agencies’ eligibility assessments are conducted every two weeks so that Upwork can recognize the most current outstanding members of the marketplace.

Indeed, having a Top Rated status will help outstanding freelancers and agencies such as yourself grow your businesses and become even more successful in the Upwork marketplace.

I hope that the information I shared with you will be a great help in your journey to becoming Top Rated in Upwork.  If you will just put in the effort and dedication needed to produce top-notch outputs each time, you will have no difficulty rising to the top.

Do you want to go higher and earn the expert-vetted rank?  Click the link and find out how. 

Good luck with your climb up the ranks!

Share this post with your friends

Share on facebook
Share on google
Share on twitter
Share on linkedin
Ross Jenkins

Ross Jenkins

Ross Jenkins is the founder of DigitalME and is an ActiveCampaign Certified Consultant. He is ranked #1 on UpWork for his proficiency in digital marketing. DigitalME offers targeted digital solutions and is perfect for anyone who wants to increase leads, sales, and productivity through automation.

How to optimize your business using Keap services

optimize your business using Keap services
Share on facebook
Share on twitter
Share on linkedin

Are you a small business owner who feels overwhelmed by all the demands of marketing?

Do you need help in getting organized, saving time, and growing your sales?

As the only sales and marketing platform built exclusively for small businesses, Keap might just be the perfect solution to your predicament.

Keap provides a variety of services that you can use for your business’ advantage. Whether you have just recently discovered Keap or are planning on using more of its sophisticated marketing automation capabilities, we can help achieve your unique goals by configuring and integrating Keap with your unique marketing and sales workflows.

Using Keap, you can map out each step of your sales and marketing strategies.  You can also automate repetitive tasks like campaign delivery, follow-ups, and reminders. The software is so effective in maximizing customers, revenues, and business growth that it has become massively popular. 

But do you know that there’s even more to it than people realize? There’s a wide variety of services that small businesses can take advantage of.

Read on to find out how you can optimize your business using Keap services.

1. Improve Your Email Marketing

A typical American employee now spends more than six hours a day checking email a day checking email, which means email marketing has become an essential part of a business.

You need to have the right software so that email marketing won’t be a waste of your time.

Keap can assist you in sending personalized messages at the optimal time, based on each customer’s activity that the software has saved within the system.

2. Segment your lists

What makes Keap the perfect tool for email marketing is that it allows you to segment your customer lists. 

Before the advent of Keap, separating customers into target groups took forever.  Many small businesses thought that it was more trouble than it was worth, so they tend to do away with it.

With Keap, the tagging system has become so easy that you can segregate people according to your criteria, and then send emails or targeted campaigns based on lists you have created such as purchase history, sales cycles, clicks, and email opens that’s relevant to your lists.

With these features, you’ll be able to deliver the right message at the right time to the right segment lists which will help increase engagement!

3. Automate Repetitive tasks

Keap can also streamline and automate your daily tasks so that you don’t have to manually do them each time.

Do you want to send a welcome message to new newsletter subscribers? Keap will take care of that for you!

If a customer leaves items in their cart without purchasing them, you can send trigger emails for follow-ups. When they are finally enticed to make a purchase, billing and follow-ups are automatically made so you won’t have to lift a finger.

Keap can also automatically assign a lead source to a new visitor so that you have that information at your fingertips. As they are moving through your webpage, Keap’s programmed actions will nurture your leads with automated follow-up campaigns.

4. Optimize your business using Keap services to Condense Multiple Systems Into One

In the past, a business should have one system for its online marketplace, another to handle its email list, yet another to track leads…the list goes on.

That could be very draining financially to small businesses.

With Keap, almost everything your small businesses need for marketing is integrated into one system. It gets rid of the confusion and lets you do all of that in one place.

One of Keap’s biggest selling points is that the system provides a wide range of services like marketing automation, e-commerce, and customer relationship management — all at a price small business owners can afford.

It’s not just automation that saves business owners a lot of time and money — the structure of the software just makes everything easier.

5. Use Keap services as a CRM System

Keap is more than just a Customer Relationship Management (CRM) software. This is just one of the functions of the software.

text

If you opt not to use it as a standalone, though, you can use the software to track things like your leads, prospects, and existing customers to make the most out of your marketing strategy.

6. Manage your marketplace

Keap integration will sync the data from your online store, data from an email list, and data from an existing CRM software to create a seamless way to manage whoever interacts with your business online.

That way, you can process payment and create invoices within the system.  The synced data will then let you create new marketing plans.

Keap lets you track what customers have purchased before, and send them targeted emails and promotions based on their past activity.  You can even create templates to sell your products or services online!

Let’s automate the small things so that you can analyze the big picture and grow your business!

There are a lot of reasons why you need Keap to pull off the kind of marketing you direly need for your business to grow.

If you’re not yet an Keap customer, I hope that this post has given you ideas of what Keap can do for you.

However, if you are already an Keap customer, I hope I have motivated you to continue exploring and pushing the boundaries of how you’re currently using the software.

But let’s be honest: small business owners have a lot on their plate on top of actually running their business.  As a result, not all have the time to learn everything there is about marketing. 

That’s where DigitalME comes in.  We are here to assist you with your lifecycle marketing, creating and managing your marketing campaign, and much more.

We can handle your Keap projects so you can focus on the important strategic work, rather than getting bogged down in technical complexities.

Share this post with your friends

Share on facebook
Share on google
Share on twitter
Share on linkedin
Ross Jenkins

Ross Jenkins

Ross Jenkins is the founder of DigitalME and is an ActiveCampaign Certified Consultant. He is ranked #1 on UpWork for his proficiency in digital marketing. DigitalME offers targeted digital solutions and is perfect for anyone who wants to increase leads, sales, and productivity through automation.

Why is Digital Marketing Important for Small Businesses?

Digital marketing is important
Share on facebook
Share on twitter
Share on linkedin

Nowadays, the biggest mistake you can make is to be skeptical that digital marketing is essential. It is now obsolete to rely on traditional advertising forms such as print ads, radio, and TV commercials to get more customers.  

You have to accept that in the present era of digital technology, business processes have drastically changed. It has become apparent that digital marketing is vital in creating brand awareness and attracting customers, especially for small businesses.

Do not be like other small businesses who think they don’t have enough time and money to compete online. Also, avoid emulating other companies that believe they don’t have to invest in marketing for their customers to find them. Just because they know they offer an excellent product or service, they simply wait for customers to show up. 

The mindset mentioned is not a practical approach by today’s standards. There is no guarantee that by just existing, your business will attract customers. In fact, even if it does, you may not attract as many customers as you need to make your business profitable.

If you have a small business, now is the perfect time to tap into online prospects’ colossal marketplace.

Here are the reasons why digital marketing is important for small businesses:

1. Digital Marketing is a Cheap way to promote your business

Digital marketing can save you money and reach more customers for far fewer amounts than traditional marketing methods. Many digital marketing methods such as Search Engine Optimization (SEO), Content Marketing, Social Media Marketing (SMM), and Email Marketing allow you to communicate your brand to a broad target audience.  

You can reach out to your prospective customers even when your budget is very tight. Therefore, there’s no need to shell out millions of dollars to get a big celebrity to endorse you or hire a big production company to shoot and edit your commercial. And hey, it is free to post your marketing materials on social media!

All you have to do is launch an effective digital marketing campaign. You will definitely reach a broad audience using considerably less digital marketing costs. 

You can then promote your small business and have a much better chance of business success, take a look at this article on how to boost your business with digital marketing

2.  Your customers are online, and digital marketing will create a bridge between you and them 

Do you avoid digital marketing because you think you are not ready? Do you feel that you need time to adjust and then figure out the digital marketing angle later?

Here’s a newsflash: your customers and potential customers are already online. Like right now. Chances are, they might be looking for businesses like yours already. If they can’t find you (perhaps because you are busy handing out flyers), they will probably choose someone else.

Just think of digital marketing to make yourself accessible to the people you are trying to offer your products and services to.

Here’s how it usually works:

When someone is interested in your products and services, the first thing they will do is do online research. They will see what they can find about you by visiting your website and social media accounts. They will read reviews to determine what other people are saying about your company and assess whether you are right to do business with them. 

By creating a web presence, your potential customers can easily find you and give them the impression that your business is legitimate. Otherwise, many of your prospective customers may decide not to take your business seriously, and they will quickly head somewhere else. And you don’t need to be reminded that they probably won’t be back once they have made that decision.

Digital marketing will also let your customers know your business hours. That way, you can create an atmosphere where your customers can come to you anytime, day or night. Your customers and prospects will think that they can conveniently ask you questions via emails, browse your inventory, and make purchases. This will attract potential customers who are limited by disability, transportation, or simply living too far away. They will feel they can still do business with you even if they have no way of coming to you physically.

3. Digital marketing will help you get to know your audience

Another reason why digital marketing is important is that it allows you to engage with your target prospects. By doing so, you can steadily get to know them and what they are hoping to find. You can also allow them to know you personally, which can help create brand loyalty.

Social media marketing is a great example of that. You can start a conversation or run a survey on Facebook, Instagram, or other social media sites. Try to get to know your prospects by paying attention to their comments or responses to surveys.

Interacting with people on a digital platform will help you answer the following questions:

– What are your target audience looking for?

– Where is their pain? What is keeping them up at night?

-What solutions can you offer to them?

With digital marketing, you will be given tools and methods so that you can stop wasting time guessing who your customers really are. You can instantly start building relationships with your customers. To them, you will become more than a business. You will be a trusted partner. This is good because we all know that there is a greater chance that people will buy again from businesses that they have already bought from. 

4. Your competitors are online. Do not get left behind.

To be a successful business, you have to think more of your competitors than just someone you plan to beat. Think of them as someone who has something to teach you.

 If you pay attention to what your competitors are doing, you will get some idea of working and what isn’t working. You can then learn from it.

You may be in any type of business. Still, there is an excellent chance that your competitors have established a web presence.  

Visit their sites and find out how they are doing their digital marketing. What kind of content are they using? How do they communicate their brand? How do they engage with their audience?

Think about how you can do better. Remember that you definitely can’t beat your competitors if you do not join and compete in the digital world. 

Why is that so? Your target customers can’t choose you if they are not aware that you exist. Suppose your prospects start to search for a business similar to yours and can find your competitor’s website instead of you. In that case, you have no chance of getting picked. It doesn’t matter if they have a useful website or a clear marketing message. Your rivals will just race ahead of you regardless.

It’s an established fact that in today’s digital world, the average consumer’s go-to place when they are looking for what they want is online. Whether it is a product or a service they are looking for, they usually do a Google search. So if you have no online presence, you can’t compete at all.

Be mindful, though, that even if you have an online presence, but your competitors are easier to find (or are found first), you still might not be found at all. That is why it is an equally important strategy to ensure your website has relevant keywords to help with search engine optimization. Ranking high in Google searches will help you move ahead of your competitors. If you are the first name that a prospective customer finds in a Google search, it can lead them to your business.

Your target customers usually want quick answers to simple questions such as your location, your business hours, and what you specialize in. Make those answers readily available online, so they can window shop virtually. They can make a side-by-side comparison of your and your competitors’ hours, prices, special offers, and more. 

Give your business a chance of getting checked out by your prospects. Digital marketing will help you with that. 

You have learned the reasons why it is important to engage in digital marketing.  Now, you have to hire the best firm to help you achieve your goal of creating an effective and robust online presence.   

Find out how we can help you get the customers you need and deserve.

Share this post with your friends

Share on facebook
Share on google
Share on twitter
Share on linkedin
Ross Jenkins

Ross Jenkins

Ross Jenkins is the founder of DigitalME and is an ActiveCampaign Certified Consultant. He is ranked #1 on UpWork for his proficiency in digital marketing. DigitalME offers targeted digital solutions and is perfect for anyone who wants to increase leads, sales, and productivity through automation.

5 Ways to Increase Customer Reviews for Your eCommerce Website

Ways to increase customer reviews
Share on facebook
Share on twitter
Share on linkedin

You might be asking yourself: Do I really have to bother with coming up with ways to increase customer reviews?  The answer is a resounding YES!

With the dynamic rise of a lot of online platforms, customers can now share their experience and opinions with the world in just a few clicks.

These customer reviews can effectively influence the way people think about your company and your products or services.  The reviews are where your future customers get their information before deciding if they should avail of your products and services, or even if they should even trust you enough to be the eCommerce shop of their choice.

So how can you get more feedback (hopefully positive) on your eCommerce website?

Here are 5 ways to increase customer reviews that you can easily follow:

1. Make it easy for customers to review your products

Do you know that if your products or services have more than five reviews on your page, there are 270% greater chances that someone will buy or avail of it compared to a product with zero reviews?

According to studies, positive and recent reviews make your business appear credible. That is why you have to encourage your customers to leave reviews (preferably positive) in your sites. 

Normally, it is easy to ask customers to leave reviews, but complicated processes may stop them from doing so. They may find it not worth their time if your review writing process is too burdensome. An example of that is asking them to prove that they are an actual buyer.

So to increase customer reviews, make sure that your policies and processes are easy enough for your customers to leave reviews.  When designing your review processes, ask yourself this question: What barriers do my customers face when leaving reviews, and how can I remove them in a way that makes leaving a review simpler and more enjoyable?

Keep in mind that adding to their work (especially when you could instead do it for them) will make them less likely to finish a review process.  It is enough to collect sales data and email addresses from them.  It will give you enough information that you can use to reach out to them afterwards and inquire about the specifics of the products they bought. 

In addition, simplify your survey questionnaires and shy away from asking your customers to fill out multi-question surveys.

2. Look for appropriate platform tools

You now know that making your review process easier and hassle-free will be beneficial for your business, now evaluate your e-Commerce website and email marketing services. 

Install plugins and tools that are pre-made items with a positive track record of easy integration. 

Try to find tools that are appropriate to your eCommerce platform for easy integration and reviewing process.  If you are a bit lost on where to begin, especially if you are a solo shop, most platforms like Shopify have their own product review apps that you can consider.

It is also a good idea to check your other tools and partners. For example, companies that outsource eCommerce fulfillment make sure that partners automatically add shipping confirmation to order management tools. These steps will help you provide the best customer service to your shoppers and encourage your customers to leave reviews in a hassle-free way. 

Lastly, take advantage of plugins and tools that are integrated in email marketing platforms provide templates where a customer can click a star rating and seamlessly be taken to a landing page where they can be asked for more details.  What’s great about this setup is that whether the customer decides to accomplish the more detailed survey or not, they have secured the star rating already.

3. Incentivizing reviews as a Ways to increase customer reviews

We all have that task that we have been meaning to do but seem to have the time and motivation to do.

That task may include writing product reviews, even if your customers love your products.  That is why you have to give them a reason for writing reviews. 

Giving incentives is a great way to encourage your customers to leave a comment, whether it’s positive or not.  Do not discourage not-so-good reviews because it will prevent your reviews from looking fake and paid. 

Entreat your customers to review and comment on your products or services.  This will give you insights on what they like and don’t like about your products.  Also, ask them to share their reviews on social media.

Strive for honest reviews so that any trust and confidence that you have formed with your audience may be maintained.

Giving a discount on the next purchase is a great incentive because it encourages people to buy again right after they have spent a considerable amount of time thinking of you on a positive note.  Now that’s a win-win situation for both of you!

4. Showcase reviews from multiple platforms on multiple pages

Yes, we get it:  the reason you are looking for ways to increase customer reviews is to use those reviews as selling points throughout your website and improve your overall sales process.  So to do that, incentivize reviews across multiple platforms.  

You can post photos of reviews that talk about your fast and efficient shipping process.  Show pictures of your satisfied customers who are happy because they received their purchases early.  Also, showcase posts or video reviews about your company.  When your customers have completed and ordered, take this as an opportunity to use reviews again. Give people the access to contact your customer support and request for a review of how appreciative someone was when you solved their problem.

The different ways to increase customer reviews all boil down to encouraging people to think positively about your products, process, and company. There will even be a few customers who will want to write their own reviews because they want to see their names and words in your next email or confirmation page! 

If you have the resources, run a user-generated content (UGC) campaign on several social media platforms to encourage a lot of people to share their thoughts.   Just remember to spread your elements out to reach a wide audience and avoid being flagged by an eCommerce platform. 

If you do not want to be flooded with reviews on the same date, just split your contact list in two or more and send different instructions for each of the groups.  For example, ask the first group to post on your website and encourage the other group to give you a rating on Google or Facebook.

5. Respond to complaints publicly and privately

You want to have authentic reviews, so it is just normal to receive negative reviews.  If you get one, approach the situation calmly.  After all you can’t make everyone happy, but you can always acknowledge the problems and work towards solving them. 

Monitor your site and other locations proactively so that you can immediately spot negative reviews and complaints.  After that, address those issues publicly and in private support channels.

If you address customer feedback publicly, it will give the readers the impression that you take complaints seriously.  Through it, you can either rebut or put to right the wrong or incomplete information that the customer may leave in the comment section.  There is a saying: “Silence means ‘yes’, so unanswered complaints will make your visitors believe that the negative feedbacks are true. 

In making a public response, always acknowledge the issue, identify broadly how you’ll solve it, and then tell the reviewer how to move forward privately.  You can make a standard formula on how to phrase your replies, but make sure that various issues and customers are responded to in a different and more personalized manner.  You can allow responses to follow a pattern, but they should not be the same text repeatedly.

After the public response, transition to a private channel in order to solve the issue.  Take this seriously and work towards solving the problem if possible.

If you have satisfactorily addressed the issue, ask the customer to update their review with the new information.  Don’t pressure people into retracting or changing the full review, but you can ask them to make an addendum on their review so that other people will know that you have addressed the complaint and have come up with a solution.

However, if the customer doesn’t respond or does not want to write an addendum, it’s wise to add updates to your review instead. You can say:

“We’re glad we were able to get that resolved. If you have any further questions, please don’t hesitate to reach out. Thank you!”

Empathizing with your customer, solving the problem, and then circling back is among the best ways to turn negative issues into positive ones for future readers. 

So there you have it!  Reviews can help your eCommerce website in many ways, and the tactics and techniques we have discussed are surefire ways to increase customer reviews, as well as get the types of reviews you want.

Subscribe to our website for more tips on how you can grow your digital business.

Share this post with your friends

Share on facebook
Share on google
Share on twitter
Share on linkedin
Ross Jenkins

Ross Jenkins

Ross Jenkins is the founder of DigitalME and is an ActiveCampaign Certified Consultant. He is ranked #1 on UpWork for his proficiency in digital marketing. DigitalME offers targeted digital solutions and is perfect for anyone who wants to increase leads, sales, and productivity through automation.

How to Boost your Business with Digital Marketing

Share on facebook
Share on twitter
Share on linkedin

There’s no denying the modern world of business requires digital marketing to thrive. But, what does this mean for your business? In a world where the internet has penetrated most aspects of our lives, digital marketing offers a set of tools that will help your business reach its goals and connect you to your customers.

Digital marketing can improve your business with defined strategies. Here I’ll explore some of the most effective ways you can boost your business to the next level:

Strong Online Presence

Now, more than ever, a strong online presence is vital for any business to engage with its customers. Your main job is to showcase your business online through websites and social media.

Once you accept the power of the internet and what it can bring to your business, you’ll understand why creating a website and being on different social media platforms is essential for building your business brand.

Billions of consumers use the internet daily, and thanks to mobile internet access, you have the potential to grab their attention. Optimize your website for mobile to make it easier for your customer to engage when using a tablet or smartphone.

Your website should enable you to gather information on who your customers are and what they’re looking for. Invest in technology or hire a data analytics specialist. Delegating these tasks can make a huge difference and help you reach new heights.

Social Media Paid Promotions

Social media is a crucial marketing tool that grows more powerful by the day. Many businesses have succeeded in increasing their customer base solely through social networks.

Social media has so much visibility that can help your business. For example, Facebook has more than two billion active users looking for new and reliable sources.Floating ads on Facebook capture the viewer’s attention and have a high click-through rate. At the same time, Google ads are also an effective way to drive qualified traffic to your website when the viewer searches a specific term.

One of the easiest and strongest ways to get visibility for your business is through paid promotions, such as Facebook Ads. You can reach millions of customers with the click of a button. There are different types of promotions, from just wanting to get more “likes” to using them as a conversion driver for your product or service.

 Facebook Ads allow you to target your business to a specific audience based on location, demographics, interests, and behaviors. Such targeted campaigns can be up to 89% accurate. Synchronized paid, and organic posts will help your engagement and boost your ROI.

Instagram, with over 700 million monthly users, is the preferred platform for younger generations. Advertisers share content through filtered photos, making it one of the more natural ways to promote your brand.

Email Marketing Campaign

Email marketing continues to be an essential marketing strategy and is far from being dead. Done correctly, it can bring a substantial amount of revenue to your business. Email marketing campaigns are cost-effective and easy to implement.

Use and build your email list to develop and strengthen your relationship with customers.

Email automation tools can help you run campaigns without your direct involvement. You will save precious time and be sure that the right mail is sent to the right person at the right time—the more targeted and strategic, the greater your conversions.   

Some of the benefits of email automation include:

Some of the benefits of email automation include:

  • Automatic, doesn’t require intervention
  • Nurture leads
  • Benefit your sales team
  • Relevant content for the recipient
  • Increase brand awareness
  • Prospect personalization
  • Carefully planned email strategy

Automated or triggered emails are used in digital marketing to increase customer retention. A trigger email is sent automatically as a reaction to a subscriber’s action or behavioral pattern, such as welcome emails, reactivation emails, abandoned shopping carts emails, transactional emails, and birthday emails.

Landing Pages

Landing pages play a critical role in converting visitors to leads. This road to conversion is not always easy, but it can be done effectively with good practices.

A landing page is a standalone page; the visitor arrives there when they click on a link from an email or advertisement. They can be custom-built for a specific audience. It’s a good practice to offer free trials or discounts for products on a landing page.

Your goal with a landing page is to have your visitor sign up for newsletters, shop at your website, or download your content. While doing so, it also captures your customer’s information and keeps them engaged on your website.  

Even though landing pages are essential for digital marketing, they are vital for email marketing. Even if you create an amazing email campaign, the conversion rates might not meet your expectations. This is where the landing page comes in.

 In other words, landing pages are critical for your campaigns to be successful. If you master this powerful tool, you’ll have better results for your business.

Search Engine Optimization (SEO)

You need to get more eyes on your website. SEO’s function is to increase visibility, making it easier for your potential customers to find you. Visibility is directly related to your ranking, and the higher you rank on a search page, the more likely prospects will click on your website.

 If you consider that a quarter of web users never click past the first search engine result page (SERP), then your SEO efforts should be more effective. You should aim to rank among the top five positions through a search engine.

Optimizing content on your website will ensure that you become one of the top search results on Google. You may invest time and resources to maintain a polished website, but if your SEO strategy is not adequate, your potential customers may never see it.  

Some business owners think that SEO is not worth the effort or find it too technical and time-consuming. They may even take shortcuts using dubious practices that can get their business in trouble.

SEO is one of the most powerful and effective strategies for highly targeted traffic to your website.

Final Takeaway.

Always consider that a business is only as good as its digital footprint. Executing effective digital marketing will help your business grow. If you produce content tailored to your customers that appears on the channels or platforms where they spend their time, you’ll soon see your business improve, with a boost in sales and higher customer interaction.

Share this post with your friends

Share on facebook
Share on google
Share on twitter
Share on linkedin
Ross Jenkins

Ross Jenkins

Ross Jenkins is the founder of DigitalME and is an ActiveCampaign Certified Consultant. He is ranked #1 on UpWork for his proficiency in digital marketing. DigitalME offers targeted digital solutions and is perfect for anyone who wants to increase leads, sales, and productivity through automation.

Time-Saving Tips for Email Marketing

Share on facebook
Share on twitter
Share on linkedin

Despite the rise of social media, email marketing continues to be one of the most used strategies with a high ROI percentage. It’s highly effective because you can turn prospects into clients and clients into loyal fans.

But, like with other marketing strategies, if you’re not careful, it can quickly become time-consuming and expensive.

In this post, I’ll share some of the best ways to optimize your marketing efforts.

Create a Marketing Plan

If you want to save time, you must commit to a marketing plan. Emailing your contacts without a strategy will not bring effective results.. This will get you organized and focused on your mission. If you stick to a plan, the ideas will flow, and you will be sending emails with the content you want to send out to your contacts on a regular basis.

Committing to a plan will save you time and money and will impact your conversion rates. When you have a defined strategy, you can also make adjustments along the way as needed.

Choose the Right Email Marketing Tools

There are many platforms out there that can help you get organized when sending emails. Choosing the right one is the first step.

 I personally use ActiveCampaign because they have great features that work for our team. It is, hands down, one of the most powerful and easy to use platform.

ActiveCampaign makes it simple to execute email marketing automation while offering detailed reporting, excellent deliverability, and free migrations from other platforms. So if you’re searching for automation that will save you time and money, this is the tool for you.

Marketing Automation

Marketing automation is the practice of completing repetitive marketing tasks through software. By automating these tasks, marketers save time and effort and enable them to send the message to the right user at the right time. 

Automation increases efficiency and frees time that can be spent on other activities, such as marketing strategy. You can use these processes to take care of lead nurturing, scheduling, analytics, or any other task that requires human involvement.

Automation will improve productivity, and your team will be able to focus on core tasks. If you remove the drain of repetitive tasks, you will save time and see more returns.

Build your Email List

Unlike social media, where your account may be deleted or suspended at any time, you own your email list. Therefore, no one can take it away from you.

 One of the most used strategies to build your email list is to include an “opt-in” form on your website, but there are other ways to attract new subscribers.

 Other tactics include adding a link to a landing page in your social media platforms, adding a call to action button on your Facebook page, or effective lead magnets (e.g., ebooks, webinars, online events, etc.).

 Once you identify which strategy works best for your target market, you can implement and build your subscriber list from there.

Personalization with a CRM

Companies use CRM (Customer Relations Management) software to track the following:

  • Sales and promotions
  • Record customer data
  • Customer approval
  • Follow-ups

Collecting customer data allows you to reach your target market. It provides you with statistics on your customers’ past purchases, what they are currently browsing, as well as essential information, such as age group, gender, and location.

 This tool will ensure that your digital campaign targets genuinely interested customers and will save you the time of launching a campaign, hoping it will reach your intended customer. 

I also recommend ActiveCampaign for all marketers that require a good connection between sales teams and customers, with less effort and time investment. As I mentioned above, ActiveCampaign’s most important feature is its marketing automations, which reduces significantly the time spent on each lead.

The level of automation offered by ActiveCampaign is one of the best in the market, making sure you don’t miss any aspect of the customer lifecycle, and sales teams report increasing productivity due to this feature.

Consider outsourcing.

If you are the only person in charge of doing email marketing, outsourcing is a huge time-saver. Delegating these tasks to freelancers that have the talent and skills will free your time and resources.

Sometimes you will need to do it entirely in-house, while other times you will find value in outsourcing their email marketing efforts. I would suggest finding a balance and perhaps use a combination of both.

 UpWork is a platform where you can find a lot of high skilled freelancers at affordable prices. You can hire them to handle your email marketing content, development, image edit, or create mobile-friendly layouts.

Final Takeaway

An effective email marketing campaign is an excellent strategy for your marketing goals. Even though it can seem daunting to undertake the creation, execution, and management of an email campaign, you should know there are tools and software that will free up your time for other tasks.

I suggest you follow these time-saving tips to optimize email marketing. If you are focused and disciplined, you will definitely see an increase in productivity and measurable results.

Share this post with your friends

Share on facebook
Share on google
Share on twitter
Share on linkedin
Ross Jenkins

Ross Jenkins

Ross Jenkins is the founder of DigitalME and is an ActiveCampaign Certified Consultant. He is ranked #1 on UpWork for his proficiency in digital marketing. DigitalME offers targeted digital solutions and is perfect for anyone who wants to increase leads, sales, and productivity through automation.

How to Become a Freelancer

How to Become a Freelancer
Share on facebook
Share on twitter
Share on linkedin

Whether your goal is to become a full-time freelancer or to supplement your income with a side job, you have to prepare accordingly. These are some of the most FAQ of those considering this competitive market:

Is Freelancing for me?

If you’re reading this, you probably already know you want to become a freelancer. There are many pros to freelancing – choosing when and where to work, the types of projects you want to work on, and a ton of freedom. However, freedom always comes with a price.

Increasing your earning potential as a freelancer will be a challenge. I suggest taking on larger projects and collaborating with other freelancers. This way you can offer a better mix of skills to expand your client base with bigger clients.

Being your own boss requires discipline and the right mindset. You should be able to maintain a daily work routine and juggle several projects at the same time. You may also choose to keep your day job and start working after work or during the weekends. Many find this transition less stressful by maintaining a steady flow of income.

If you’re ready to jump in, consider that you will have to continuously look for new projects while working on your current ones.

Where do I look for work?

I suggest you start using a freelancing platform that works for you. While you may find work on social media networks, like LinkedIn, freelancing websites are a constant work source. These sites will connect clients with the right freelancers, and some may even target a particular skill.

When looking for a platform, try to find one that meets your needs and salary expectations, while offering policies and protection for freelancers and clients. A popular freelancing website I recommend is UpWork.

One of the plusses of choosing the right freelancing platform is that your potential clients are spread out worldwide. Your chances of finding work and getting hired are higher, and you will find an extensive range of exciting projects.

UpWork also lets you track the hours you have worked on a project and automatically bills the client. This eliminates any fear of not getting paid for your work.

How do I build my profile?

Most freelancing websites don’t require the typical CV; instead, they will provide a template to fill out with your information. Here you should list your skills, education, experience, expertise and explain why they should hire you for the job.

When you create a profile, make sure to include a substantial portfolio that illustrates your skills and experience. If you’re a beginner, include samples of your work, and if you can, accept jobs at a discounted rate to gain more experience.

Creating a website that promotes you and your services is also a great idea. Make sure to include a portfolio of work and client testimonials. You can find inspiration by visiting other successful freelancers in your field.  

How do I earn more money as a freelancer?

Even if you’re a new freelancer, I strongly suggest you choose a niche. When you specialize or become an expert in a specific field, you’ll be able to charge more. It also helps to define what your ideal client looks like.

Highly trained freelancers can also charge more for their services. This doesn’t mean you need to go back to school for a University Degree, but if you level up your skills, you’ll get on the right track.

Some of the highest paying freelance jobs are:

  • Web Development
  • Programming and Software Development
  • Content Writing
  • Customer Service Support
  • Translator / Transcriber
  • Social Media Coordinator

One of the biggest myths about freelancing is that it doesn’t pay well or is not serious work. I can personally tell you that if you’re committed to your field and strive for excellence, there will be plenty of high paying jobs in the market.

 

Where can I advertise my freelance services?

Yes, advertising your services on social media and your website is a great idea, as long as you update regularly. A strong digital presence is essential in this day and age, as clients want to know and trust your brand before working with you.

 

I would also add that relationships with your clients are one of the most important aspects of freelancing. If you maintain excellent connections and provide quality work, they will be more likely to refer you to other potential clients.

Your reputation as a freelancer will be your best letter of recommendation; if you deliver great work, you will earn high reviews, ratings, and testimonials.

Final Takeaway.

In conclusion, venturing into the freelancing world may seem daunting at first, but once you get your name out there and start building your resume and portfolio, you’ll find that freelancing can become your full-time career.

Freelancing is the best way to get started working as your own boss from home or anywhere in the world. Like any other field, there are pros and cons, but success comes to those with the determination to learn and improve and deliver high-quality work.

Share this post with your friends

Share on facebook
Share on google
Share on twitter
Share on linkedin
Ross Jenkins

Ross Jenkins

Ross Jenkins is the founder of DigitalME and is an ActiveCampaign Certified Consultant. He is ranked #1 on UpWork for his proficiency in digital marketing. DigitalME offers targeted digital solutions and is perfect for anyone who wants to increase leads, sales, and productivity through automation.

How to become Expert-Vetted on UpWork

Share on facebook
Share on twitter
Share on linkedin

Here’s my story on how I, Ross Jenkins, and my Digital Agency, DigitalME became Expert-Vetted on UpWork. 

This is currently the highest tier you can reach with the platform. 

A whooping 1% of 1% of freelancers and agencies are currently in this tier.

UpWork has the following different tiers:

All the tiers have their own perks, the higher you get, the more you receive. 

If you’re still reading, you’ll want to know how we achieved the top tier, Expert Vetted on UpWork and how you can get this on this tier as well. 

It’s simple, we ran a business and agency instead of being a solo freelancer. I received my email to be interviewed for Expert Vetted on June 23rd 2020 and by June the 30th I was given the Expert Vetted badge and was ready to roll and given a new account manager. 

The Rising Talent badge highlights some of the best new members in the Upwork marketplace!

As Rising Talent, new freelancers and agencies can quickly get started, grow their client base, and establish their freelance reputation on our platform.

Benefits 

The dedicated Rising Talent badge will display on your profile and proposals. You’ll also get the following benefits.

  • Reduced fees (starting at 10%) on Featured Jobs

  • A one-time bonus of 30 free Connects for you to submit more proposals to clients

  • Access to chat and ticket support from a specialized customer support team

Once you have enough work history on Upwork, your Rising Talent status will automatically be replaced by a Job Success Score (JSS). Once you earn a Job Success Score, you can start working toward Top Rated status.

Become Rising Talent

Rising Talent freelancers are highlighted for having great potential. They usually have strong backgrounds in their fields and early success with Upwork clients. Rising Talent agencies are new agencies that either have strong backgrounds in their industries or were an agency started by Top Rated freelancers.

New freelancers who qualify to become Rising Talent are invited via email.

If you received an invite, you can follow the link in your email to take the Upwork Readiness Test and get your badge.

Criteria

To qualify for a Rising Talent badge, you must:

  • Pass the Upwork Readiness Test

  • Complete projects on time and as promised to clients

  • Maintain a 100% complete profile with accurate skills and genuine work

  • Keep your availability status up-to-date

  • Regularly submit proposals to projects that match your skill set

  • Adhere to the Upwork Terms of Service

  • Have been active in the past 90 days or joined in the past 30 days

In addition, agencies must also have:

  • 2 or more team members

  • Maintain a 100% complete agency profile

  • Maintain a 100% complete agency owner profile

  • Maintain a 60% or higher average profile completeness across the agency

Remember, many factors contribute to a Rising Talent badge. This includes client feedback, the overall strength of your profile, prior experience and skills, your educational background, and the opportunities available in the market. Even new freelancers who have yet to complete any Upwork projects can become Rising Talent.

Please note that it may take up to 48 hours to see the Rising Talent badge on your profile after meeting the qualifications.

Benefits

As a Top Rated freelancer or agency, you’ll have a dedicated badge on your freelancer, agency, or agency member’s profile and proposals that displays to all clients. You’ll also get the following benefits.

  • Reduced fees (starting at 10%) on Featured Jobs
  • More control over your Job Success Score
  • Invitations to submit proposals to jobs assisted by Talent Specialists 
  • Job Digest email to make it easier for you to find jobs that are a great match
  • Faster payments on hourly contracts
  • Premium customer support, including phone and chat

Note: If agency members have enough history to have a Job Success Score, their badge will display as a Top Rated badge. If they do not yet have enough history, it will be a Rising Talent badge as long as their profiles are at least 60% complete.

Become Top Rated

You earn a Top Rated badge by building an impressive reputation on Upwork. You must have a proven history of success with multiple clients, delight your clients with your work every time, and contribute to a safe and vibrant marketplace by knowing and following the Upwork Terms of Service.

Top Rated status helps outstanding freelancers and agencies grow their businesses and become even more successful in the Upwork marketplace.

Criteria

Manage your success on Upwork by tracking your Job Success Score, 12-month earnings, and more on your My Stats page. To become Top Rated, you must have the following qualifications.

Top Rated Plus highlights freelancers and agencies who consistently perform on large contracts at the highest level. They stand out by delivering premium quality on high-budget or long-term jobs.

This talent offers Top Rated quality with some of Upwork’s largest contracts in their given field.

Top Rated Plus freelancers and agencies work in a wide range of categories around the world.

Benefits

As a Top Rated freelancer or agency, you’ll have a dedicated badge on your freelancer, agency, or agency member’s profile and proposals that displays to Upwork clients on a paid plan (Enterprise, Business, and some Plus clients). You’ll also get the following benefits.

Benefits

As a Top Rated freelancer or agency, you’ll have a dedicated badge on your freelancer, agency, or agency member’s profile and proposals that displays to Upwork clients on a paid plan (Enterprise, Business, and some Plus clients). You’ll also get the following benefits.

Become Top Rated

You earn Top Rated Plus status by building an impressive reputation on Upwork with large and long-term contracts. As with Top Rated status, you must have a proven history of success with multiple clients, delight your clients with your work every time, and contribute to a safe and vibrant marketplace by knowing and following the Upwork Terms of Service.

PRO TIP

If you’ve already earned Top Rated status and want to learn more about becoming Top Rated Plus, check My Stats to find a breakdown of your progress so far!

Criteria

In addition to earning and maintaining Top Rated status, Top Rated Plus must have the following qualifications:

  •  Total earnings over $10,000 in the past 12 months
  • Agencies have total earnings over $20,000 in the past 12 months
  • Worked or working on one or more large* contracts in the past 12 months without negative outcomes (<10% for agencies)
  • Freelancer must not be an Exclusive Agency contractor

All Expert-Vetted freelancers and agencies are fully pre-screened to ensure high-quality and professionalism.

Expert-Vetted is currently by invitation only, and is limited to certain skills.

Benefits

As an Expert-Vetted freelancer, you’ll have a dedicated badge on your profile and proposals that displays to Upwork Enterprise and Business clients. You’ll also get the following benefits.

  • A dedicated Talent Manager who understands your strengths and helps match them to the right clients
  • A premium profile design visible to Upwork Enterprise and Business clients

Expert-Vetted has a unique perk that no other talent in the Upwork community enjoys: a dedicated Talent Manager. Talent Managers build personal relationships with every Expert-Vetted freelancer to understand their strengths and help match them to the right clients, including some of the world’s top companies.

Expert-Vetted status helps top-skilled talent stand out, make critical connections, and find the right projects.

Become Expert-Vetted

Expert-Vetted is available by invitation only. Once invited, you must qualify based on a series of individual tests and interviews. Our Talent Managers conduct a rigorous pre-screening process that includes an evaluation of both hard and soft skills.

  • Hard skill vetting with professional Talent Managers to ensure the highest technical competence
  • Expertise in your domain
  • Soft skill assessment, including reliable execution and excellent communication
  • Personal interview

Expert-Vetted is available for Web, Mobile, Software Development; Design & Creative; and Sales & Marketing freelancers and agencies.

All the tiers have their own perks, the higher you get, the more you receive.

If you’re still reading, you’ll want to know how we achieved the top tier, Expert Vetted on UpWork, and how you can get this on this tier as well. 

It’s simple, we ran a business and agency instead of being a solo freelancer. I received my email to be interviewed for Expert Vetted on June 23rd, 2020 and by June the 30th I was given the Expert Vetted badge and was ready to roll and given a new account manager. 

What’s the goal for Expert-Vetted?

Upwork’s goal is to attract large enterprises and Fortune 500 contract opportunities, by providing top talent, and building relationships for a more digital future.

The Expert-Vetted badge can only be seen by the Freelancer and Enterprise Fortune 500 companies currently.

What’s the key to growing on UpWork?

For me, over the past 3 years, as an agency and freelancer, we have turned over more than $500,000 USD and have worked on over 130 jobs. 

These jobs range from:

  • Web design & Development
  • App creation and maintenance
  • Digital Marketing
  • CRM & Email marketing setup
  • Subscription site creation (Memberium)

Our customer support is beyond comparison to any other freelancer we’ve ever worked with (we’re also a client on UpWork so we know the struggle of being a client and hiring non-communicative freelancers). We always tell our clients, even when the project is completed, we’re always one message away.

We grow mainly by word of mouth, but also ratio based view vs. engagement, which I’ll touch upon more in the next section.More eyes to the profile equals a higher chance of a contract.

When I was 18, I worked in door-to-door sales, and doing it in England felt even worse. Imagine constant rain and being dropped in the middle of a low-income residential area in the hope of selling. We would knock on around 600 doors. I’d work out a ratio: knock on 100 doors and 2 will answer and will likely buy. It’s the same with UpWork, the more times I apply for a job, the higher chance I’ll have of getting a contract.

So in conclusion, how do I become expert-vetted?

Know your numbers, be positive, and most importantly, do the grind. Freelancing and owning an agency isn’t a 9 to 5 work. If you want to grow you will need to put in the time. And remember, UpWork’s clients are more likely to pay higher rates for your services, which means they will expect higher quality work, concise communication, and exceptional attention to detail.



Share this post with your friends

Share on facebook
Share on google
Share on twitter
Share on linkedin
Ross Jenkins

Ross Jenkins

Ross Jenkins is the founder of DigitalME and is an ActiveCampaign Certified Consultant. He is ranked #1 on UpWork for his proficiency in digital marketing. DigitalME offers targeted digital solutions and is perfect for anyone who wants to increase leads, sales, and productivity through automation.

Share on facebook
Share on twitter
Share on linkedin


If you’re looking into taking your business to digital, then you probably have come across customer relationship management (a.k.a CRMs). You’ve probably learned how they can make your work a lot easier. 

When it comes to CRMs, HubSpot is one of the best platforms that come to my mind. 

I frequently recommend HubSpot because it has a rich library of tools over other CRMs.

There are many forerunning CRM platforms in the market, each has features unique from another. HubSpot is among the high-caliber CRM tool available, but is it for you?

HubSpot Features

News flash: making money off your online business is NOT easy. 

It’s only when your customers are happy and satisfied with their journey you will start making bucks. 

There’s a lot of processes involved in making sure your customers glide their way to checkout. Inefficiencies in those processes result in rough and negative customer experience. When that happens, your prospects and customers either drift away or spread their dissatisfaction toward your business. 

HubSpot ensures that you’ve got all the tools you need to provide your buyers with a top-tier experience. 

Easy to Use Website Builder

I’ve once read that running a business without a website is like skydiving without a parachute. If you don’t have a website yet, you’re missing a massive amount of opportunities. 

The analysts from Profitworks say that 93% of business decisions start with a search engine search. That means if you don’t have a website, you’re only running your business to a teenie tiny 7% of your market. 

HubSpot provides all the tools you need to design, build, host, and manage a website. And they make everything easy, or at least, uncomplicated. Website building with HubSpot is basically just a drag-and-drop. 

Plus, the HubSpot website builder makes adding personalized content fast, seamless, and optimized for mobile. A website beams your brand, and it serves as your buyers’ gateway to know more about what you have to offer. Likewise, a website lets you attract leads and build a community.

Once you have your website up and running, HubSpot sends a report of your site’s performance, alerting you of the things that need improvement to up your performance in search engines. 

One Place for All Your Marketing Needs

How do you grow your customer base? 

Provide solutions, improve your product, and deliver exceptional customer service.

But that’s just the tip of the iceberg. 

There’s so much that goes into factor when expanding your customer base. 

While using lead generation tactics is effective (sharing valuable and informative content, social media engagement, SEO, etc.), the best way to grow your number of buyers is by nurturing the ones you already have. 

It’s amazing how a well-nurtured plant can turn into a rainforest. The same goes for nurturing your buyers. Positive feedback and reviews go a long way. 

HubSpot provides all the essential tools you need to convert your prospects into buyers and nurture them. We’re talking about email marketing, conversational bots, forms, call-to-actions, live chat, marketing automation, and smart content, to name a few. 

These tools make it easier for your buyers to contact you should they need assistance or have questions regarding your products or services.

Clean, Easy to Navigate Interface

Did your company meet quota? Has your team been productive? How did your outreach campaign go? 

HubSpot offers a robust suite of tools so you can streamline your outreach campaigns. With HubSpot, you can build email sequences, track emails and notifications, and automate tasksーthese mean you get to spend less time on operational tasks. 

If you know me, you know how I emphasize how crucial personalization is when nurturing your customers. Personalized content is key to building a long-term relationship with your buyers. And what better way to connect with them than a customized video?

HubSpot also allows you to measure your team and evaluate performance. All your team’s sales pipeline, productivity, and performance are detailed on a clean, easy-to-view dashboard. 

You can connect with your prospects through personalized videos that you can create directly from HubSpot. From there, you can keep track of their performance.

User-Friendly and Accessible Customer Service Tools

Arm your team with the communication tools they need to provide your buyers with a remarkable post-sale experience. Connect with your buyers and support them through ticketing, live chat, or email. 

Customers who have questions about your offerings are highly likely to engage with your customer service team via live chat. 

According to CrazyEgg, 41% of people expect websites to offer live chat, and that 38% of consumers are more likely to purchase on a website with a live chat feature.

HubSpot provides a universal inbox that provides your entire team one place to view, manage, assign, or reply to customer conversation, no matter the channel the message came from. 

Another thing, each of your customer’s contact record is embedded right inside the inbox, so your team can always craft helpful and valuable responses. 

Another thing, each of your customer’s contact record is embedded right inside the inbox, so your team can always craft helpful and valuable responses. 

Final Takeaway

These are just a few of the reasons why we chose to be HubSpot’s certified partner. We highly recommend this CRM tool for every business ー big or small. My team and I have been working with HubSpot for over five years. If you think you need HubSpot to run your business, contact us, and see how we can help.

Share this post with your friends

Share on facebook
Share on google
Share on twitter
Share on linkedin
Ross Jenkins

Ross Jenkins

Ross Jenkins is the founder of DigitalME and is an ActiveCampaign Certified Consultant. He is ranked #1 on UpWork for his proficiency in digital marketing. DigitalME offers targeted digital solutions and is perfect for anyone who wants to increase leads, sales, and productivity through automation.

Emojis in Email Marketing: Yay?? or Nay ???

Share on facebook
Share on twitter
Share on linkedin

A decade ago, there were only emoticons… and I was a sucker for them. 🙂

Some years later, emoticons evolved into emojis, and they’ve grown widely in popularity since. 

They have become an integral part of social media, messaging… and now, email marketing. They are so widely used that there is World Emoji Day. 

In 2015, the British Oxford Dictionary crowned 😂 as the word of the year.

🤯 = Mind blown!

What I like the most about emojis is that they break language barriers. They speak louder than words, and they can show your emotional state. 

But the million-dollar question is: are emojis effective in email marketing? 

EmojisーYay or Nay?

There’s no one right answer whether you should use emojis in your email marketing or not, but there’s plenty of data that shows the positive and negative impact of emojis.

If we ask our friends over Experian, they have found out in a survey that the open rate of email subject lines with emojis is 56% higher compared to plain subject lines. 

Emojis also make your email stand out from the rest of black-and-white plain subject lines. When used effectively with a compelling line, you can boost your email deliverability and click-through-rate. 

They also give your brand a personality and convey your messages more powerfully. 💪🏼

But… 

When you’re not careful, emojis can do more harm than good. 

The analysts in Nielsen Norman Group conducted a study that focused on how recipients respond to emails with emojis. In their research, they found some evidence that emails without emojis are perceived as more valuable. 

Furthermore, they found that email subject lines with emojis increase negative sentiment towards that email by 26%. 📈

And that’s bad. 

Email subject lines play a MASSIVE role in email marketing, and the last thing you want to happen is to make them look less attractive. 

You’re probably thinking by now…

What should I do then, Ross? Should I use emojis in email or not?

Here’s my take: 

Emojis are like pineapples in pizzas 🍕. Some love them, and others despise them. 

If you look at the data SalesForce has gathered, 2% of B2C emails contain emojis and other special characters. 

The point is, thousands of companies have been using emojis in their email for a reason: they hook recipients, increase CTR, improve email deliverability, and fun… IF used sparingly and effectively.

Let me tell you how I use emojis in my email marketing campaigns:

Use emojis wisely. 

There’s no faster way to bring your email deliverability downhill than to bombard your email lines with emojis. 

Writing ✍🏼 your 💁🏼‍♂️ email 💻subject line 💡 like 👍🏼 this 👇🏼 is 🙅🏼‍♀️bad.

My advice is: don’t use emojis just to jazz up your subject line. Instead, use them in a way that they add actual value to your message. Otherwise, your recipients may not take your email seriously.

At most times, email lines with too much emojis can trigger the spam trapーand being listed as spam hurts more than low open rates and CTR. 

Sure, two emojis won’t hurt your email deliverability. Yet, it’s always best to think about whether to stick with two emojis or if one emoji is enough to deliver your message. 

Use relevant emojis.

Did you know? 🤔 As of March 2020, there are 3,304 emojis. And with that amount, it’s easy to overuse them. 

The main goal of using emojis in emails is to draw your recipient’s attention to your message. They should add context or relevant emotional value to your content. 

Emojipedia provides a comprehensive list of emojis with their meaning. I urge you to learn more about emojis before using them.

For example, this ⚡can indicate flash sales, 🎁 depicts holidays, 📈 indicates business growth, and ❗ expresses urgency. 

Keep in mind that emojis aren’t just for aesthetics. Use them to deliver your message more powerfully



Emojis speak louder than words.

The great thing about emojis is that they’re universal. No matter where you’re from, you can easily understand each emoji’s context or emotional state.

Most of the time, one emoji is enough to express your thoughts. 🤣 

You can use emojis to be more creative with your message. For instance, if you’re running a special promo on your roses and chocolate, you can say: 


🌹 + 🍫 = $4 

Or it could be:

🍔+🍔+ 🍟 = $5

Consider your audience.

It’s not just about what emoji you use or how much of it you apply to your email, it’s also about whether your target audience likes them or not. 

Before adding this 😂or this 💖 to your email, you might want to ask yourself what your audience is like. 

Do you think they will enjoy emojis? Or will they see your message as less interesting? Do the emojis portray the content of your email?

It helps if you check the age range of your audience. To help you with that, here are some interesting facts about how each generation reacts to emojis:

  • 67% of people from the baby boomer generation (that’s what they’re calling it to people born between 1946 and 1964) like when businesses use emojis in the right context. 
  • 80% of Gen Y (a.k.a millennials) love emojis.
  • The other 80% of people don’t have any issues with emojis.

Segmenting your email can help you better curate emails targeted to each age range. You can create different versions of one email, one with one or no emojis for a particular age range, and the other with one or two emojis laser-targeted to the younger crowd.

Perform A/B Testing.

Will emails with emojis certainly work? 🤔

The type of emojis, amount of emojis, and your brand impact your email deliverability. 

So the best way to find out whether emojis are effective in your email marketing is to perform an A/B testing. 

When performing an A/B test, change just one element from one try to another. Try one email subject line, one with emoji and the other without. Then try different types of emojis and gradually change the amount of emojis. 

Repeat this process until you see a pattern of what performs best and what performs poorly.

Final Takeaway.

Emojis are here to stay. As more and more people use them, you can use them to your advantage. However, when deciding whether to use emojis in emails or not, it’s best to assess your brand and audience. 

When used deliberately, emojis can boost your open rate, CTRs, and sales. On the other hand, emojis can backfire and make your message seem less valuable. So make sure to use them wisely!

Are you new to email marketing? We’ve been in the industry for over 10 years, and email marketing is what we’re prominent at. If you need help with using emojis on your email campaigns or need assistance setting up your email campaign, feel free to contact us and see how we can help. 🤳🏼

Share this post with your friends

Share on facebook
Share on google
Share on twitter
Share on linkedin
Ross Jenkins

Ross Jenkins

Ross Jenkins is the founder of DigitalME and is an ActiveCampaign Certified Consultant. He is ranked #1 on UpWork for his proficiency in digital marketing. DigitalME offers targeted digital solutions and is perfect for anyone who wants to increase leads, sales, and productivity through automation.