What is a landing page?
A landing page is a special standalone page of a website intended for the single purpose of getting something from the users who land on it. This “something” can be contact information or conversion-oriented clicks to checkout or other pages of your website. Landing pages are very important elements of a sales funnel since their main purpose is to get conversions.
Why landing pages are so important?
Landing pages are an essential element in marketing campaigns as they include CTAs that are essential for getting conversions. Landing pages typically include elements whose sole purpose is to get a click for those CTAs. These CTAs are form submissions, subscriptions, lead magnets, purchases, learn more buttons, among others.
What are the differences between a landing page and other pages?
Landing pages are designed and written differently than any other page on a website. Landing pages usually have fewer links and buttons than others, and the layout is designed so the CTA is the main clickable element. You wouldn’t use a navigation menu for a landing as it can distract and guide abandonments. The content of the landing pages is intended to attract interest from leads and get them to take action whether that be to make a purchase or provide contact information.
Some types of landing pages
A squeeze page is a landing that collects email addresses from visitors. They often give something in return like whitepaper content, newsletters, and eBooks.
Lead Capture Pages
These have a lot in common with the squeeze pages but their purpose is getting potential customers’ information. When squeeze pages are intended to collect email addresses, lead capture landings try to get as most valuable information as possible to get in touch and be able to nurture leads.
Splash Landing Pages
A splash landing page is an intermediary page between a link and the destination page. They serve as an advertisement before getting into the actual content. Splash landings are often used to obtain information from visitors so the content is shown to them. For example, they can be used to obtain the age of the visitors.
Click-Through Landing Page
A click-through landing page is a page that serves as an intermediary between a link and the final CTA. They are intended to provide some valuable content before entering on a second landing which purpose is to convert. Their CTA’s are buttons or links to the landing with the conversion CTA.
Sales Landing Page
A sale landing page’s primary purpose is to close a sale. It generally would provide content related to the benefits of hiring/buying a product/service. They also contain lists with the benefits of the products and services and comparison charts remarking the advantages over the competition.
Thank You Landing Page
Contrary to other landing pages a thank you landing can serve as the first step to drive new sales after a conversion has been made. For example, you can use a thank you landing to offer some discount on the next purchase, or invite your customers to join a loyalty program. You can also use them to invite your customers to follow your social media pages.
Coming Soon Landing Page
A coming soon landing page is a great wait to get some data from users that are highly interested in your on-production products/services. You can use this as a way to advertise and provide teaser content related to what you want to sell. This will increase the hype for the launching of your products.
Can I create landing pages on Maropost?
Yes, you can create as many landing pages as you want by using Maropost. What is amazing about Maropost is that you can make fully integrated sales funnels that consider your email and social campaigns and the landing pages you would want to use for those. Furthermore, you will get tracking analytics for those campaigns and landing pages.
What types of landing pages can I build through Maropost?
You can create virtually any type of landing by using Maropost. Its powerful drag and drop builder contains all the necessary elements to build great-looking and efficient web pages. It’s also optimized for fast performance and good responsiveness.
How to build landing pages on Maropost?
Building landing pages on Maropost is very easy and straightforward. Follow the next steps and you can start building high-converting landing pages using the great capabilities of Maropost Marketing Cloud:
Step 1. Set your page URL
1.- On Maropost’s main dashboard, click on the acquisition tab and look for the Landing Pages option. Click on it to open the Landing Pages section.
2.- Click on the “New Page” page button to create a new landing page.
3.- Enter the name for your new landing page.
4.– Enter the URL for your new landing page. This must be from a domain you own and you’ve chosen a URL for. To be able to point your domain to Maropost’s landing pages you’ll need to add a CNAME record on your DNS configurator. It’s highly recommended that you point all of your landing pages to a subdomain. The CNAME must point to a different Maropost address depending on which portal you use to log in:
Update your domain’s DNS records
If you use app.maropost.com point your CNAME to pages-app.chd01.com
For cloud.maropost.com point your CNAME record to pages-cloud.chd01.com
If you use cloud1.maropost.com point your CNAME to pages-cloud1.chd01.com
For app-ca1.maropost.com point your CNAME to pages-ca1.chd01.com
For app-eu1.maropost.com point your CNAME to pages-eu1.chd01.com
Also, if you want to add personalization on your landing pages, you’ll need to include /:encrypted_contact_id at the end of your path. You’ll need to put it at the end to not interfere with tracking analytics.
Step 2. Build your landing
5.- Set a publish date and time for your landing page.
6.- Set an expiration date and time so your landing page won’t be available anymore on that date.
7.- Check the “Build with Drag-Drop Editor” to build your landing page with the drag and drop builder from Maropost. Leave it unchecked if you want to use the WYSIWYG editor instead. The WYSIWYG editor allows building your landing page by using code.
8.- Click on “CREATE” to start building your landing page.
9.- Depending on the builder you chose you would start adding the elements you want to use for the landing page. If you are using the WYSIWYG editor we recommend using HTML and using the preview tool to see how your page will look like.
If you are using the drag and drop builder, you can choose two types of grid blocks: Hero or Content. Select the one that you want to use for your landing and drag it into the canvas. You can change the style and properties of it by clicking on one of the options.
Then you can add some content for your grid block by dragging and dropping content elements. Double click on the elements to be able to edit them.
At this point, you can start adding whichever elements apply to your landing page design.
10.- You can add Maropos’s tracking analytics or Google analytics by clicking on the “Page Analytics” option.
11.- You can update your page settings like the publish and expiry date by clicking on the “Settings” option.
12.- Before you save your landing page, we recommend you double-check your design by using the “Preview” option.
13.- Click “Save” to save your landing page.
14.- Now your landing page is ready to go public. It will be published on the date and time you’ve set.
Build high-converting pages with Maropost
That’s how you start building your landing pages by using Maropost. This is a great feature of Maropost especially if you are not able to build your landing pages using code. Use the versatile drag and drop builder to create great-looking and optimized landing pages for your campaigns. Use the powerful Maropost’s data tracking and analytics to get the most of your email marketing. Remember that at DigitalME we can help you build your landing pages and your marketing strategies overall. Click on the Get in Touch button if you are interested or have any doubts related to your Maropost account.