Klaviyo Pricing

Klaviyo Pricing

Klaviyo Pricing Plans: Which One is Right for Your Business?

If you’re an ecommerce business owner looking to boost your marketing game, you might have come across Klaviyo. It’s a powerful email marketing and automation platform that helps you connect with your customers and drive sales. But one of the most important things to consider before signing up for any new software is its pricing. In this article, we’ll explore Klaviyo pricing and help you decide if it’s worth the investment.

Klaviyo offers a range of pricing plans that cater to businesses of all sizes. The pricing is based on the number of contacts you have in your email list and the features you need. Let’s take a closer look at each of the plans.

1. Free Plan

Klaviyo’s Free Plan is ideal for small businesses that are just starting with email marketing. With this plan, you can have up to 250 contacts, 500 monthly email sends, and 150 free monthly SMS/MMS credits. You also get a built-in CDP (Customer Data Platform) to help you better understand your customers. The plan includes applicable SMS carrier fees and email support for the first 60 days.

2. Email Plan – $20 per month

If you have more than 250 contacts and need to send more emails, the Email Plan may be the right choice for you. This plan starts at $20 per month and includes 251-500 contacts, 5,000 monthly email sends, and 150 free monthly SMS/MMS credits. You also get a built-in CDP and email and chat support.

3. Email and SMS Plan – $35 per month

The Email and SMS Plan is designed for businesses that need to send a lot of SMS messages. This plan includes 1,250 SMS messages and 251-500 contacts. You also get 5,000 monthly email sends, a built-in CDP, and email and chat support. The plan includes applicable SMS carrier fees.

4. Customizable Plans

One of the benefits of Klaviyo’s pricing is that you can customize your plan according to the number of contacts you have. If you need to send more emails or SMS messages, you can upgrade to a higher plan with more features. 

This means you can choose a plan according to the size of your list, and pay accordingly. Here are the monthly costs for email and email+SMS plans for different list sizes:

  • 1000 contacts: Email – $30, Email+SMS – $45
  • 1500 contacts: Email – $45, Email+SMS – $60
  • 2000 contacts: Email – $60, Email+SMS – $75
  • 2500 contacts: Email – $60, Email+SMS – $75
  • 3000 contacts: Email – $70, Email+SMS – $85
  • 3500 contacts: Email – $80, Email+SMS – $95
  • 4000 contacts: Email – $100, Email+SMS – $115
  • 4500 contacts: Email – $100, Email+SMS – $115
  • 5000 contacts: Email – $100, Email+SMS – $115
  • 6000 contacts: Email – $130, Email+SMS – $145
  • 7000 contacts: Email – $150, Email+SMS – $165
  • 8000 contacts: Email – $150, Email+SMS – $165
  • 9000 contacts: Email – $150, Email+SMS – $165
  • 10000 contacts: Email – $150, Email+SMS – $165

This way, you can customize your plan according to your specific needs and pay for what you actually use.

Which Plan Is Right for You?

Choosing the right plan depends on your business’s size, email and SMS needs, and the features you require. If you’re just starting with email marketing and have a small email list, the Free Plan might be a good fit. For a larger email list and need to send more emails, the Email Plan might be the best option. For people who need to send a lot of SMS messages along with emails, the Email and SMS Plan is a good choice.

Final Thoughts

Klaviyo is a powerful email marketing and automation platform that can help you connect with your customers and drive sales. Its pricing plans cater to businesses of all sizes and offer a range of features to suit your needs. Whether you’re a small business just starting or a large enterprise with high-volume email marketing needs, Klaviyo has a plan for you. We hope this article has helped you understand Klaviyo pricing and make an informed decision on which plan fits your business needs.

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