A little bit of context
Hubspot is a giant when it comes to marketing tools. Its services include marketing automation, CRM, and campaign management. During the last years, it has become one of the most reliable platforms for inbound marketing. Its niche is focused on small and medium-sized businesses. They offer Free CRM, landing page builder, list segmentation, email, workflows, social media among others.
On the other hand, Maropost is a cloud platform that helps companies that have B2C (Business to Consumer) business model acquire, and engage with their clients and leads by automating marketing, analytics, and segmentation campaigns. Among their functions, they offer email marketing, mobile marketing, web, and social media. They also offer its cloud platform which provides solutions for multi-channel eCommerce, such as inventory management, order management, and shipping labelling.
We give you some of the main characteristics between one and the other to help you decide which is best for your business:
A brief history
Hubspot was founded by Brian Halligan and Dharmesh Shah in 2006. They provide a variety of tools like social media marketing, CRM, web analytics, landing pages, among others. During the past years, HubSpot has established itself as one of the leaders in marketing automation tools.
It’s a Canadian unified customer engagement platform. It was Founded by Ross Andrew in 2011 and is the only enterprise-grade email service provider that was raised without the help of a venture capital. It offers email marketing, mobile marketing, web, social media among other services.
Hubspot Free CRM
With HubSpot’s free CRM, users can track their contact information through different HubSpot objects such as contacts, companies, deals, and tickets. When combined with other HubSpot tools such as Marketing hub, you can get more in-depth and specific workflows for example.
Maropost Campaign Builder
With Maropost, users can easily launch their marketing campaign by using its Journey Builder, which is a drag and drop tool that lets them create a custom template for their emails text and other elements. They also can segment their listings so campaigns can be better optimized and oriented to specific leads/customers.
Hubspot offers countless automation capabilities. Its email tools allow you to send emails in bulk that can be customized with a drag-and-drop builder and tested before being sent. You can also list buildings and property filling. You can configure all this through triggers and actions so that later they are executed automatically.
With Maropost you can automate email and sms campaigns. You can also configure mobile campaigns, journeys and segmentation of your lists. They also offer you a flowchart view of your automated process with drag-and-drop builder with controls for triggers, actions, filters, and delays.
Top Clients for each
Hubspot offers different pricing depending on the service you want to buy. They also provide some free tools and packages which combine more than 1 service. Their cheapest plan costs $45/per month or $540 per year. You can also build your package with just the services you need.
Maropost doesn’t offer information for their marketing suite, you need to contact them in order to get your price. The e-commerce cloud service starts at a flat rate of $79 per month for the essential plan and above $269 for the enterprise one.
Which one for my business?
Both Hubspot and maropost tools provide solid automation services for your marketing strategy. However, each one has its market niche. In the case of hubspot, is small and medium-sized businesses with a sales team who wants to attract prospects and increase their customer base while improving the ROI.
In the case of Maropost, its market niche is the Business to Consumer business model so their main target is companies that want to automate their sales process and the interaction with customers. Its service is also focused on e-commerce so its tools are also optimized for online sales.
If you want to know more information about these platforms, or if you are thinking of hiring one, we can help you through our managed services, which are handled by our experienced team of experts.