How Much Does Active Campaign Cost?

How Much Does Active Campaign Cost?

Get Clarity on ActiveCampaign Pricing: How Much Does ActiveCampaign Cost?

Are you considering using ActiveCampaign for your marketing automation needs but wondering, “How much does ActiveCampaign cost?” Look no further. In this comprehensive guide, we’ll break down the pricing plans, help you choose the right one for your business, and explore the features that make ActiveCampaign a game-changer in email marketing and automation.

Understanding ActiveCampaign Pricing

ActiveCampaign offers a range of pricing plans designed to cater to businesses of all sizes. The key to choosing the right plan lies in understanding your specific needs and budget. Let’s delve into the pricing tiers:

  1. Lite Plan – $9/month

    • Ideal for small businesses and startups
    • Basic email marketing features
    • Send unlimited emails to up to 500 contacts
    • Live chat support
  2. Plus Plan – $49/month

    • Suitable for growing businesses
    • Includes automation features
    • Send unlimited emails to up to 1,000 contacts
    • Email marketing, marketing automation, and CRM features
  3. Professional Plan – $129/month

    • Perfect for established businesses
    • Advanced automation features
    • Send unlimited emails to up to 2,500 contacts
    • Split automation testing and site messaging
  4. Enterprise Plan – Custom Pricing

    • Tailored for large enterprises
    • Advanced features, including predictive sending
    • Send emails to unlimited contacts
    • Dedicated account rep and phone support

Factors Influencing ActiveCampaign Pricing

Several factors can influence the cost of your ActiveCampaign subscription. Understanding these factors will help you make an informed decision:

  • Number of Contacts: The larger your email list, the higher the cost. ActiveCampaign’s pricing is often tiered based on the number of contacts you have.

  • Features Needed: The more advanced features and automation you require, the higher the plan’s cost. Consider your business needs when selecting a plan.

  • Payment Frequency: ActiveCampaign offers monthly and annual billing options. Opting for annual billing can often result in cost savings.

ActiveCampaign Features That Justify the Cost

While you may be concerned about the cost, it’s crucial to consider the valuable features you’ll gain access to:

  • Marketing Automation: ActiveCampaign’s robust automation capabilities allow you to create personalized customer journeys, saving you time and increasing engagement.

  • Email Marketing: Craft beautiful and effective email campaigns with ease using ActiveCampaign’s intuitive email builder and templates.

  • CRM Integration: Seamlessly integrate customer relationship management into your marketing efforts for a complete view of your audience.

  • Split Testing: Optimize your campaigns by testing different elements to find what resonates best with your audience.

Choosing the Right ActiveCampaign Plan

Selecting the right ActiveCampaign plan involves evaluating your specific needs and budget. Here are some tips to help you decide:

  • Start with your current contact list size.
  • Consider your growth projections over the next year.
  • Assess the automation and CRM features you require.
  • Evaluate your budget for marketing tools.

Transitioning to ActiveCampaign

If you’re already using another email marketing platform, ActiveCampaign provides easy migration tools to transition your email list and campaigns seamlessly. The transition process is designed to minimize disruption to your marketing efforts.


In summary, the cost of ActiveCampaign varies based on factors such as the plan you choose, the number of contacts you have, and the features you need. While staying within your budget is essential, remember that ActiveCampaign offers a suite of powerful marketing automation tools that can help you drive results and grow your business.

Ready to get started with ActiveCampaign? Visit their website, choose the plan that suits you best, and unlock the full potential of email marketing and automation for your business. Don’t miss out on this opportunity to take your marketing efforts to the next level with ActiveCampaign.

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