How Do I Create A Tag In ActiveCampaign?

How Do I Create A Tag In ActiveCampaign?

Creating Tags in ActiveCampaign: A Step-by-Step Guide

Have you ever wondered, “How do I create a tag in ActiveCampaign?” Tags are a powerful tool in your email marketing arsenal. They help you categorize and organize your contacts, making it easier to send personalized and targeted messages. In this comprehensive guide, we will walk you through the process of creating tags in ActiveCampaign, step by step.

Understanding the Importance of Tags

Before we dive into the how-to, let’s briefly discuss why tags are crucial in ActiveCampaign. Tags are like labels that you attach to your contacts. They allow you to segment your audience based on their behavior, interests, or any other criteria you choose. This segmentation is the cornerstone of effective email marketing, as it enables you to deliver the right message to the right people at the right time.

Accessing Your ActiveCampaign Account

To get started, log in to your ActiveCampaign account. If you don’t have an account yet, you can sign up for one on their website. Once logged in, you’ll be greeted by the dashboard, where you can access all the features and tools ActiveCampaign offers.

Navigating to the Tag Management Section

  1. Click on “Contacts” in the top menu.
  2. From the drop-down menu, select “Manage Tags.”

Creating a New Tag

Now that you’re in the Tag Management section, it’s time to create your first tag.

  1. Click on the “New Tag” button.
  2. Give your tag a name. Be descriptive so that you can easily identify its purpose later.
  3. Optionally, add a description for the tag to provide more context.

Tagging Contacts Manually

There are two primary ways to add tags to your contacts: manually and automatically. Let’s start with the manual method.

  1. Click on “Contacts” in the top menu.
  2. Choose a contact from your list.
  3. In the contact’s profile, you’ll find a “Tags” tab.
  4. Click on the “Add Tag” button.
  5. Select the tag you want to assign to this contact.

Automatically Tagging Contacts

Automatic tagging is a time-saving feature that can be incredibly useful for large lists.

  1. Navigate to the “Automations” tab in the top menu.
  2. Click on “Create an Automation.”
  3. Choose a trigger for your automation. This could be a specific action, like a link click or a form submission.
  4. Add an action to apply a tag to contacts who meet the trigger criteria.
  5. Configure the trigger and action settings as needed.

Managing and Editing Tags

As your list grows and evolves, you may need to edit or delete tags. Here’s how to do it:

  1. Go to the “Manage Tags” section.
  2. Find the tag you want to edit or delete.
  3. Click on the three dots (…) next to the tag’s name.
  4. Select “Edit” or “Delete” as needed.

Utilizing Tags in Campaigns

Now that you have tags in place, it’s time to put them to work in your email campaigns.

  1. When creating a campaign, navigate to the “Recipients” or “Audience” section.
  2. Choose “Add Segment.”
  3. Select the tag(s) you want to target.
  4. Finish setting up your campaign and send it to the selected segment.


Creating tags in ActiveCampaign is a straightforward process that can significantly enhance your email marketing efforts. By categorizing and segmenting your contacts, you’ll be able to deliver more relevant content and drive better engagement. Start using tags today, and watch your email marketing campaigns flourish with increased efficiency and effectiveness.

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