Create Custom Field ActiveCampaign

Create Custom Field ActiveCampaign

Creating Custom Fields in ActiveCampaign: A Step-by-Step Guide

Are you eager to expand the data fields for your contacts in ActiveCampaign? Well, you’re in the right place. This guide will walk you through the process of creating a custom field, ActiveCampaign. By customizing fields, you can capture the precise information essential to your business, making your marketing campaigns even more targeted and efficient.

Why Custom Fields Matter

Firstly, understanding the significance of custom fields is crucial. Simply put, they grant you flexibility. Instead of being confined to default fields, you can better tailor your contact data to suit your business requirements. Additionally, these fields facilitate more nuanced segmentation, allowing for more personalized email marketing campaigns.

Diving into the Process

So, how exactly do you go about it? Let’s break it down step by step.

1. Navigating to Custom Field Settings

Begin by logging into your ActiveCampaign account. Next, head over to the “Lists” section. Choose a list where you’d like to add the custom field here. Click on “Manage Fields,” and you’ll be on your way.

2. Choosing Your Field Type

The beauty of ActiveCampaign lies in its versatility. Various field types are available, such as text, dropdown, radio buttons, and more. Select the most appropriate type Based on the information you aim to capture.

3. Configuring Your Field

After selecting your desired field type, a new screen will pop up. Here, provide a name for your field. This is essential, as it helps you identify the field when segmenting or setting up automations. Depending on the field type, you might also need to provide additional options or settings.

4. Saving and Testing

Once you’ve entered all the required information, hit the “Save” button. But don’t stop here. Testing your new field to ensure it captures data correctly and integrates smoothly with your automation is always wise.

Maximizing the Potential of Custom Fields

Creating a custom field is just the beginning. To truly harness their potential, integrate them into your marketing strategies. For instance, you could segment your email list based on a custom field, ensuring your content reaches the right audience. Alternatively, use these fields to trigger specific automation, refining your customer’s journey through precision targeting.


In conclusion, when you create a custom field, ActiveCampaign, you’re unlocking a new dimension in data collection and segmentation. It’s more than just an added feature – it’s a pathway to a more personalized and efficient email marketing strategy. So dive in, experiment, and see how custom fields can revolutionize your marketing campaigns.

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