activecampaign tags vs custom fields

activecampaign tags vs custom fields

ActiveCampaign Tags vs. Custom Fields: A Comprehensive Comparison

ActiveCampaign is a versatile marketing automation platform that empowers businesses to streamline their marketing efforts, personalize communication, and nurture customer relationships effectively. Two essential features that play a pivotal role in this process are tags and custom fields. Understanding the distinctions. And best use cases for each can significantly enhance your marketing strategy. In this guide, we’ll delve deep into ActiveCampaign tags vs. custom fields, providing insights to help you make informed decisions for your marketing campaigns.

Defining ActiveCampaign Tags

Tags in ActiveCampaign serve as labels or identifiers that you can assign to contacts. Making it easier to categorize and segment your audience. They are like sticky notes that you can attach to contacts based on their behavior, preferences, or other criteria. Tags provide a quick way to organize your contacts into groups, Enabling you to send targeted messages and automations.

Exploring Custom Fields in ActiveCampaign

Custom fields, on the other hand, are fields within your contact records where you can store specific information about your contacts. Unlike tags, which are primarily used for categorization, custom fields allow you to capture. And store detailed data about your contacts. This data can be anything from their birthdate and location to their product preferences or purchase history.

When to Use ActiveCampaign Tags

  1. Segmentation and Personalization: Tags are ideal for segmenting your contacts based on their interests, behaviors, or demographics. This segmentation enables you to send personalized messages and tailor your marketing campaigns to different audience segments.

  2. Behavioral Triggers: Tags can be applied automatically when a contact takes a specific action, such as clicking a link in an email or visiting a particular webpage. This automation simplifies the process of tracking and responding to customer behavior.

  3. Event Tracking: If you want to keep track of events like webinar attendance, product purchases, or subscription renewals, tags can be a convenient way to categorize contacts based on their participation in these events.

When to Use Custom Fields

  1. Detailed Data Collection: Custom fields are your go-to choice when you need to gather specific information about your contacts, such as their job title, company size, or membership status. You can create custom fields to capture these details efficiently.

  2. Advanced Personalization: Custom fields allow for more advanced personalization. You can use the data stored in custom fields to create highly tailored messages, providing a deeper level of personalization for your contacts.

  3. Progressive Profiling: Custom fields are valuable for progressive profiling, where you gradually collect additional information about contacts over time. This helps you build a more comprehensive profile of each contact.

Combining Tags and Custom Fields for Maximum Impact

In many cases, the most effective approach is to use both tags and custom fields together. For instance, you can use tags to segment your contacts based on their interests and behaviors and then use custom fields to store detailed information about each contact. This combination allows you to create highly personalized marketing campaigns while maintaining a well-organized contact database.

Transitioning from Tags to Custom Fields

As your marketing efforts evolve, you might find that you need to transition from using tags to custom fields or vice versa. This transition can be smooth and efficient if you plan it carefully. Start by assessing your current tagging system and identifying areas where custom fields could provide more value. Then, create a migration plan to move data from tags to custom fields without losing any valuable information.


In the realm of ActiveCampaign, both tags and custom fields play crucial roles in helping you organize and personalize your marketing efforts. Tags are excellent for segmentation and behavioral triggers, while custom fields excel at collecting and utilizing detailed contact information. By understanding the strengths and best use cases of each, you can harness the full power of ActiveCampaign to engage your audience effectively and drive your business forward.

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